First 2019 Mazda3 Hatchback Teaser Video Reveals Kai Concept Influences

Mazda has started the teasing campaign for its all-new 2019 Mazda3, which the company says will arrive in November.

Since the LA Auto Show and Guangzhou Auto Show are the only major automotive events scheduled for next month, we assume the public debut will take place in Los Angeles. Meanwhile, Mazda posted the first teaser video of the new Mazda3 on YouTube and Twitter. Titled “A new era of Mazda begins,” the short film offers a promising glimpse of the new compact model.

We first get to see the rear end of the Mazda3 hatchback and we’re glad to say is resembles the Kai Concept a lot. The dynamic treatment of the C-pillar looks very similar, as does the inclined tailgate and the shape of the rear door window. The slim LED taillights seem to fit the bill as well.

However, Mazda went for conventional door handles instead of the study’s pop-out handles. We can’t say that’s surprising, though.

A sign that Mazda clearly wants us to liken the 3 to the Kai Concept is the fact they’re presented in the same “Soul Red Crystal” body color. There’s also a less revealing second image that shows the front door of another Mazda3. Painted grey, it features door-mounted side mirrors and a sloping waistline. The latter element doesn’t seem to resemble the concept that much.

Unfortunately, that’s all we get to see of the 2019 Mazda3, but we assume the automaker will drop more hints in the coming weeks.

  • ErnieB

    Well now.. this might be very interesting. Mazda I think listened to it’s customers and created a productive vehicle close to the concept and.. oh… wait.. they didn’t drag it 10 years like this other Japanese brand.. hmm

    • Infinite1


    • Dennis Scipio

      You mean Subaru?

      • Dude

        Acura I think

      • ErnieB

        Toyota.. but it applies to all other Japanese companies..

        • PhilMcGraw

          The Supra took so long because they were coordinating it with BMW. It similarly took them about 5 years to work with Subaru to produce the FR-S/BRZ. But, if you look at the new RAV4, which was based on the FT-AC concept, it took them just a year to produce the production model.

    • Knotmyrealname

      Agreed, but, you may not know, that the ‘concept’ you would normally see is just a stylized or toned-up version of what’s already in play. The design would normally have been done, the tooling committed to and the car being readied for production. Car companies often do this to either gauge public reaction to confirm design intent or whet the appetite. Or a little of both.

  • Mike anonymous

    AHHHHHHHHH… ok ok.. who else is excited! I certainly am.

    Mazda, there is A LOT riding on this reveal (more than just the Mazda 3, but the expectations for (and from) your brand/company as a whole). I certainly hope that Mazda will be able to deliver on the promises they made. If they are able to (as I am sure, and do hope they will), this truly will mark the beginning of a new era for Mazda itself.

  • Carmelo Van Cabboi

    Can’t wait to see it. If it will looks like the concept I will die because from a design point of view I think it’s one of the sexiest car ever designed

    • Larry Qualls

      Ever……And that goes for all of their recent concepts!

  • Giziclown

    This vehicle doesn’t reflect concave sideways design of Kai concept and Vision coupe.

  • Giziclown

    Anyway, Skyactive-X is going to change the World :-)))

  • javier

    such a lame company , makes pretty cars for sissy boys who care only about how sexxy it lloks. No speed products , no care

    • Nordschleife

      Spoken like a true alpha a**hole.

      • Silimarina

        Alpha? He thinks he is a alpha and acts like a alpha, but in a critical situation he will become a pus*y in a second

    • Able

      Do you even speak English?

    • matrem

      “Sissy boys.” Seventh grader, does your teacher allow for phone usage during class?

      • ErnieB

        He is probably Thai.. got it from the lady boys he probably dates.

    • Carlos Gamarra

      I’m sorry, but this is the same company that the RX7, RX8, and the Speed3, what’s so “sissy” about it?

  • Nordschleife

    I love the C-pillar but my first thought was well no cargo room back there. I hope this is a win for Mazda. I am excited to see it and even more excited that it won’t take 2 years to be shown.

  • charlotteharry57

    Looks to me that it has little to no cargo room, which renders it useless. The drawings of the sedan led me to the same conclusion. Tiny trunk. All in the name of styling. Not good.

    • Silimarina

      Very good in my opinion. You don’t buy good looking cars for cargo room.

  • Infinite1

    Looking good from what I can tell, can’t wait to see it. I’m not holding my breath but I’m also hoping that we’ll get a performance variant

  • OdysseyTag

    Definitely a design I can stand behind.

  • DMax

    Cmon everyone, lets chant: WHAT DO WE WANT? MAZDASPEED! WHEN DO WE WANT IT? NOW!!!!

  • SteersUright

    Mazda’s are easily becoming some of the best looking affordable cars with some on the nicest interiors as well. I feel that the moment their develop phenomenal engines and quick shifting transmission (like PDK) to match their looks they will dominate the affordable luxury sector in a way Acura could only dream of.

  • getoffme

    BORING. All show, no go. It won’t sell anyway.

    • Silimarina

      Small pen*s sindrom?

      • getoffme

        Just stating facts. Let me know when it actually has performance.

  • ksegg

    Mazda’s the only Japanese auto company I actually like and respect.

  • Dude

    So excited for this

  • ctk4949

    Hmmmmmmmmm that butt looks similar to the concept.

  • Rot


  • Larry Qualls

    I need for those fenders to be bulging and those doors to be concave! Looks promising tho Mazda! Wow, as i think of the other concept possibilities, no other company gets me this excited…

  • SpongeBob99Swell

    Holy hatch… <3

  • disqus_dXtRWRxM22
  • William

    I was thinking the same thing about the grey one. It lines up with those sketches from a few days ago. I expect the hatch to be the better looking of the two. There’s a reason the Kai concept wasn’t a sedan, after all.

  • MarketAndChurch

    this will be so hot in mazdaspeed trim and awd

  • 6thGear

    The door handles are not the same.

  • Sean Sweeney
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