Holden Free To Rebadge And Import Any GM Product To Australia; Which Ones Do You Want?

Since Holden has stopped producing cars in Australia and is now focused entirely on imports, General Motors thought it would lend a helping hand and give them access to a wider range of products.

According to Holden chairman and managing director, David Buttner, no GM products are off the table as long as they’re considered to be a good fit for Australian buyers, which could eventually mean the end of Holden’s current arrangement with Opel.

“The facts are we can draw on a fantastic stable of SUVs and trucks,” stated Buttner. “And I spent a week in Detroit back in September as part of my 60 days of immersion, and I had a chance to go to the design studio, visit all the studio, see every clay model, see everything that’s under development for all the brands.”

Of course, Holden already sells a multitude of GM-sourced cars, such as the Trax, Equinox, Colorado, Trailblazer and even the Acadia. Whether or not Buick and Cadillac models will be allowed to make the trip Down Under remains to be seen.

“If you get in early enough at the platform development stage designed for both right-hand drive and left-hand drive, then really, the world’s your oyster in terms of what you can bring in,” added the Holden exec.

“You just have to make sure what you’re bringing in, you have to understand the market today, and if we’re planning three-to-four years out, then also what’s the market tomorrow. So, you have to make sure you are bringing in the right product to meet the market at the right time.”

GM vehicles that might be worth considering for Holden could include the next-gen Chevy Cruze, the Camaro, the Corvette, the Colorado, Bolt, Volt and possibly even a Cadillac sedan or SUV, reports Carsguide.

Asked whether importing multiple vehicles with completely separate design languages could confuse Holden buyers, Buttner stated that it was more about getting the right vehicle for the right market.

“It’s interesting, because we have had discussions in terms of the focus of one brand so you have that same face across the product. ” But the fact that we can draw on a world of cars from different brands, (we ask ourselves) ‘What’s the best vehicle for this segment?”

“So, when we looked at (Acadia’s large seven-seat SUV class), we felt this was a big, bold vehicle, a GMC product that in this market that would suit the market, while the Equinox is a Chevy product that suits the segment it competes in. So, having that advantage to draw upon, at this stage we’re not hung up about having the same face, it’s not something we’re focused on, but whether that changes as we go through our strategic plan, we’ll see what comes out of that … and I don’t know of another product that’s got that similar number of brands on which they can actually draw upon.”

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  • Mr. EP9

    A shadow of its former self. This is just sad.

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  • Zandit75

    Full electric models are out for the foreseeable future, as Australia simply does not have the infrastructure available. Other electric cars are barely selling here due to this fact.
    The Camaro, Corvette and Silverado are currently being bought into the country and being converted to RHD by HSV, but hopefully this will change with the next generation of each model, as they will be ridiculously priced when they finally become available.
    Holden are losing sales left right and center at the moment as they simply don’t have any competitive models in their current stock.
    The Commodore and Equinox have had their production lines shut down for a couple of weeks, as they can’t shift the stock they currently have on hand.

  • Deevo

    I really doubt this will work. Australians simply don’t like American cars very much (as sales figures indicate), along with most of the world in that regard. American cars are mostly extremely ugly, poorly made and lack acceptable driving dynamics.

    • bryceee

      Mustang sells really well.
      Bring in v8 rwd at a sensible price and they sell.

      • Deevo

        0.6 of 1% of the car market doesn’t strike me as selling really well.

    • GT

      Jeep sells well.

    • Thetruthísntalwayspopular

      The sad thing about the explosion of social media is it allows morons like you to spout off any crap that passes through your head. Literally every thing you said was a total load of crap,.

      • Deevo

        Sad boy, the sad thing about social media is that the truth isn’t always popular.

        • Thetruthísntalwayspopular

          The irony is you didn’t tell the truth though. Even the MINIMUM of research would have shown that. You’re an idiot.

          • Deevo

            You should know that the very instant you resort to abuse rather than reason you’ve lost the argument.

          • Thetruthísntalwayspopular

            That isn’t abuse; it’s a simple fact. Replying to a month old, long dead argument is more evidence of this.

          • Deevo

            You should know that the very instant you resort to abuse rather than reason you’ve lost the argument. That’s a fact.

          • Thetruthísntalwayspopular

            No it isn’t. You lost the argument by spouting complete BS and you were called out for it. Those are the only facts here. That does indeed make you an idiot. Just because you don’t like that and you got your pride hurt, doesn’t mean it isn’t any less true. Honestly, get a fkn life.

    • Randy Terpstra

      Very few GM products are “American”. Even the pictured GMC/Holden Acadia is built on the variant of an ‘international’ platform, seen under the likes of the Opel Insignia/Holden Commodore.

      I think there’s probably a market for American GM products in Australia, such as the full size pick-ups and related SUVs. Corvettes and Camaros would be niche fills. Practically ever other GM offering is ‘international’, whether it’s Chinese built Buicks, German built (PSA owned, but GM developed) Opels or Korean Chevrolets.

    • HaltestelleLuitpolthafen

      You’re talking about FCA products….

  • Bash

    This is bad.

  • MarketAndChurch

    This is promising.

    • Loquacious Borborygmus

      The moon and stars?

    • donald seymour


      • MarketAndChurch

        Hey Donald, it’s promising because the alternative would be to leave the Australian market completely. It isn’t just GM that is shutting down manufacturing in Australia, so is Ford and Toyota, which I think are the three largest car makers there in terms of sales. Letting Holden import whatever GM product it wants will mean that Holden as a brand will survive.

        • donald seymour

          I agree.

        • donald seymour

          Wow, I see your point.

  • dilligaf

    Holden is on life support, just a matter of time.

  • LeStori

    Holden was considered an Australian car maker even though it was American owned. Now is just another importer with a poor choice of offerings available. Bye, Bye!

  • donald seymour

    It’s so hard to say goodbye to yesterday.

  • ➡️ProtectOurHeritage⬅️

    GM should have sold the Holden brand to Peugeot-Citroen, like they did Opel and Vauxhall.

  • Anthony

    Providing its made for RHD. GM isn’t interested in RHD market. If GM was serious about the RHD market it would give Holden the design and engineering budgets to make unique vehicles for the RHD market instead we get GM left overs that no one wants.

    • Exactly, I remember an interview in Motor (or Wheels) that said Holden could have designed an SUV based on Zeta back in mid 2000s, it could have spawn more SUV derivative and saved Australian car production.

  • Robert Eller

    I’m honestly surprised the Impala didn’t make it down there as the Commodore or even the Caprice. Even the LaCrosse would work as the Caprice.

  • smartalec

    Sadly Holden is nothing more than a badge now. But I would buy a Cadillac Escalade if they brought it out here.

  • Since GM has sold Opel/Vauxhall, they don’t have European offerings for them, so basically selling GM Korea product then.

    • Thetruthísntalwayspopular

      Holden sells the Astra and the Commodore which are both opels. The only cars currently sourced from GMK are the Trax and the Barina.

  • Could mean the end of Holden’s current arrangement with Opel. Of course ! Holden belongs to GM, Opel is now PSA, and they only have to continue to produce currently shared Opel/Buick cars for GM. When the life cycle of those cars will end, no more GM in Opel.

  • Tumbi Mtika

    So Holden’s useless then.


  • ksegg

    Holden, meet Lancia. You guys should talk.

  • Thetruthísntalwayspopular

    Oh the irony and the hypocrisy.

    “I really doubt this will work. Australians simply don’t like American cars very much (as sales figures indicate), along with most of the world in that regard. American cars are mostly extremely ugly, poorly made and lack acceptable driving dynamics.”
    All of this was OPINION! With no fact at all lmao. So yes not only are you a fkn idiot, you’re a massive hypocrite. So like I said before, get a life you absolute moron.

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