When Daimler revived the Maybach brand, it launched it back onto the market with its own dedicated limousines. Those have since given way to spruced-up versions of existing Mercedes models, but according to Autocar, the uber-luxe marque could produce its own unique vehicles again in the future.
The long-term plan, outgoing Daimler chief Dieter Zetsche told Autocar, is to have Maybach “stand on its own two feet, like AMG.” The performance division, which stands as a separate pillar within the Mercedes brand alongside Maybach, offers the GT coupe, roadster, and new four-door, and will soon launch the One hypercar.
While we don’t know what Maybach may offer in turn, the Vision Maybach Ultimate Luxury crossover and Vision Maybach 6 coupe and cabriolet concepts could give us a couple of hints at where it’s going. The former previewed the next-generation Mercedes GLS (a more luxurious version of which Maybach is sure to offer), while the latter were more unique two-door concepts envisioned to be even higher-end than the S-Class coupe and cabrio.
The concepts were all rather different, though, from the Maybach 57 and 62 limousines the brand offered previously. While the S-Class limo that’s been the mainstay of the Maybach lineup since has carved out a new niche for Mercedes in between, say, the Audi A8 and Bentley Flying Spur, or the BMW 7 Series and Rolls-Royce Ghost, Daimler may be keen to renew its assault on the top British marques with higher-end Maybachs as well.
In the meantime (and beyond), the bulk of Maybach’s work will be producing super-luxurious versions of top Mercedes models like the S-Class, the forthcoming new GLS, and maybe the new G-Class (as it did before with the G65 Landaulet).