No More Mr. Budget Guy: Kia Prices 2019 K900 From $60k

Kia has already told us just about everything we need to know about the new K900 . Everything, that is, except for pricing. But now it’s revealed that, too.

Starting at $59,900 ($60,895 with the mandatory $995 destination charge), the all-new 2019 Kia K900 is far and away the most expensive vehicle the Korean automaker offers in the US. In fact it’s nearly twice as expensive as its next most expensive models, like the Stinger and Cadenza (which both start at $32,900) or electrified vehicles like the Soul EV ($33,950) or Optima PHEV ($35,290).

That is, of course, just the base price, but it comes pretty well loaded, with few options offered (for the time being, at least). Brown or beige interior packages are available as no-cost options, but the VIP package adds another $4,000 to the sticker and includes items like a 12.3-inch instrument display, tri-zone climate control, and a sweet suite of seats – including power adjustments for all passengers and a front passenger seat that moves out of the way for the rear-right occupant’s benefit.

As Motor Trend points out, the price of admission makes the new K900 over $10k pricier than the previous version, which was last offered as a 2017 model before taking a one-year hiatus in advance of the new model’s arrival.

More to the point, though, may be how it compares to the competition – and that starts with its own sister ships. Along with the less expensive and sportier Stinger, the K900 shares its platform with the Genesis G80 and (more directly comparable) G90, which straddle the big Kia’s price at $42,050 ($43,045 delivered) and $68,350 ($69,345 delivered), respectively.

The 2019 Acura RLX starts just a little higher than the K900 at $61,900 ($62,895 delivered), and the 2019 Infiniti Q70 starts far lower at $50,300 ($51,295 delivered) or $51,800 (including delivery) in long-wheelbase form. And Lexus charges $39,600 ($40,625) for the enlarged new ES, $46,610 ($47,635) for the outgoing GS, and $75,200 ($76,225) for the flagship LS. And those are just its Asian rivals, before you get into the extensive array of European and American competition.

Now, would you be tempted to spend 60 grand for Kia’s flagship, or would you rather go for something that’s more established in the segment?

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  • donald seymour

    You guys kinda covered this already.

  • S3XY

    $60,000 for a dang Kia


    I can’t fathom the contemplative thought of even considering this as a vehicle let alone spending $60,000 on a Kia.

    That’s Model 3 money.

    I will laugh when I see this thing on the road. Knowing someone spend that much, on a Kia. When they could have got something on another level.

    • I Defeated Merc-1✓ᵛᵉʳᶦᶠᶦᵉᵈ

      I cannot fathom spending $60k on a Model 3 when I can get a comparable German sedan or even American with better build qualities.

    • Billy Lthr

      well better than spending 79k for a old honda lol

    • Mr. EP9

      Anyone who spends $60k on a Model 3 is an idiot and gullible as hell.

    • no25

      I cannot fathom over someone being obsessed with Tesla of all brands.

    • bd0007

      This Kia has a far more luxurious interior than the Model S, much less the Model 3.

    • Dude

      Can you stop being an idiot and quit trolling? You’re only souring everyone’s opinions about Tesla and their fans. At this point I assume you’re doing that on purpose

  • I Defeated Merc-1✓ᵛᵉʳᶦᶠᶦᵉᵈ

    Although, this model exemplifies excellence over the outgoing model interior-wise, but the first-generation KIA K900 was worthy the praise of some journalists with its striking and appeasing looks, as for the new, upcoming model, it is slightly hideous, boring, and value-oriented enough to not be single out from attention because after all, it is a KIA.

  • charlotteharry57

    PERFECT example of why Kia and Hyundai are in the shape they’re in. If this thing sold horribly at $10K less, why on earth redo it and price it higher? Brainpower lapses.

    • Galaxium

      What are you talking about?

      Kia knows they won’t sell thousands of these. That’s why they have really tight inventory control on these with essentially only two option levels. The point of this model is to elevate the brand.

      The K9/K900 was designed and built for the Korean market, where they sell 15,000 units annually. They import a couple hundred to the US.

      • BlackPegasus

        You’re right. This car is just an exhibition exercise for Kia. Just a way to show what the brand is capable of.

    • bd0007

      The previous model was on an antiquated platform that didn’t even offer available AWD.

      And the $10k lower price-point was for the old model equipped w/ a NA 3.8L V6.

      The new model only comes equipped w/ a 3.3TT V6 and is significantly more opulent inside and offers more tech amenities than the old model.

      Kia isn’t expecting to sell a lot of these.

    • Awroo

      It’s called a flagship

  • Whatever the price it, will be a helluva lot more reliable that what Germany offers.

  • cooper

    Driver side front headlight out? Sad

    • OdysseyTag

      Thought the same – might also be how LEDs photograph as they are known to cause an interlacing effect on camera. Makes them look like they’re flickering.

    • Matt

      As above – just the effect of LED lighting and the frame rate of the camera.

  • ErnieB

    At this price I’d get a Volvo s90 fully loaded because at least it looks original .. I couldn’t spend that much on a Kia.. they’re cheap car stigma will haunt them for a while no matter how good they are.

    • Stigma everywhere

      Just don’t discuss that with any car guys you encounter.. Because no matter how good the S90 is they will haunt you with the cheap Chinese-built stigma that comes with the S90.

  • Thetruthísntalwayspopular

    WHY would anyone buy this lol?

  • ksegg

    This is one butt ugly sedan.

  • bd0007

    The article is misleading as it doesn’t take into account different powertrains/trims.

    The old K900 offered a base trim w/ the NA 3.8L V6 at $50.9k.

    The V8 equipped K900 was priced at $61.9k.

    The new K900 gets rid of both engines and will only be offered here w/ the 3.3TT V6 (basically as the substitute for the V8), hence the “price-increase” to $59.9k.

    Which is the exact same price as the Luxury trim 3.8L V6 of the old K900, so the new K900 w/ the 3.3TT V6 is a better deal.

    A Genesis G80 Sport w/ the same 3.3TT V6 starts at $55.2k and the K900 has a significantly more opulent interior as well as offering more amenities (such as a digital gauge cluster).

  • Still more desirable than the RLX.

    • Bash

      No way to compare the both! Knowing that the AWD Hybrid full specs RLX costs 62K!! this K900 is a better deal.

      • Tom Witherspoon

        RLX has had terrible reliability for years upon years. K900 will be more reliable any day

  • Craig

    I have NO problem with the CAR. Or even the price. In fact – I really like it. It’s the DEALERS that would worry me. More than enough – in fact – to NOT buy the car. So something has to change.

  • SteersUright

    Quite easily wins for ugliest new car of the year.

  • Maykel

    One of the reasons why Hyundai motor group sales are in a 9 year low, they keep building sedans nobody’s buying.

    • Galaxium

      The main market for this car is for South Korea.

      The K9/K900 is just to elevate the brand and show off what the brand is capable of in the US. They know they won’t sell thousands of these. That’s why they have very tight inventory control (just two trim levels!).

      They’re in the midst of still expanding the SUV portfolio. eg. Telluride/Palisade/GV80.

    • bd0007

      Kia sells a lot more of the K900 in Korea than Toyota does the Lexus LS in Japan.

  • LJ

    It’s still a Kia.

    • Bash

      This is exactly its problem. they need a separate badge for it, and the stinger tbh, imo.

      • Rick Alexander

        The problem is not the badge. The problem is people’s perception of the badge. KIA’s marketing department dropped the ball when they called it a K9 for starters. I agree that the KIA logo, should have been re-imagined or renamed for their flagship car. Its a good looking car (if a bit bland), but there’s nothing unique or alluring about its design. KIA played it safe by utilizing a conservative approach, and that might be its biggest achilles heel. It’s just too conservative to my eye. It won’t age well as a result. If i’m spending 60 large for a car, I want it to look and feel special. Somehow, its looks leave me underwhelmed.

        • LJ

          If the problem isn’t the badge, then why would they need to re-imagine or rename it for their flagship car?

          • Rick Alexander

            IMO the badge doesn’t reflect the character of the car. Not because of the name, but because of the overall look and feel of the badge. It`s bland and doesn`t have a premium feel at all. A symbol of some kind would have been a better choice, unless your name is Ferrari, or Porsche. As I stated above, peoples perception of what a KIA car represents in the market, is the same problem Toyota, Honda, and Nissan have had for years. Toyota and Cadillac (GM) are the only companies, that have been able to sway public opinion, by fooling them into thinking that a Cadillac is more than a GM, and a Lexus is more than a Toyota. As people become more informed, quality and substance will move product. This is why Hyundai is slowly seeing success with their new product, because people are much more informed. There`ll always be those who crave status, and for them, there`ll always be a +$10,000 premium that goes with that line of reasoning.

          • LJ

            Of course, that is the entire point of companies like Toyota, Honda, Ford, GM, etc. creating separate “premium” brands. It’s all about marketing, which is all about perception, and perception is reality. None of these cars are worth the additional $10-20-30-40K that they’re sold for. You’re buying status.

            Look at the VW Phaeton. It was a great car that didn’t sell because people don’t want to drive around in a $100k car with a Volkswagen badge on it, just like people won’t want to drive around in a $60k+ car with a Kia badge on it.

          • Rick Alexander

            Sounds like we’re saying the same thing, with the exception of the design of the badge. I agree with all your points LJ. If Kia can be as daring with their premium line of cars as they were with the Stinger, they may just sway public opinion in a positive direction. Oh… and for GODSAKES KIA, ditch the `K9`moniker!

    • bd0007

      And every Lexus is a Toyota, every Acura a Honda and every Infiniti a Nissan.

      Even moreso for the FWD models.

      • LJ

        And every Kia is a Kia.

  • TheBelltower

    The front is something that only the Grizwolds would love. It’s a bit of an automotive caricature, inside and out.

  • Bash

    The fact that it once had a V8, added something appealing to it.

  • Smith

    $60,000 for a Kia, you are joking, no way anyone should ever pay $60,000 for a $30,000 Kia.

    • Dude

      People buy the $70k starting Genesis G90 and this is by no means a 30k car. You haven’t heard? Korean cars are great now.

      • HaltestelleLuitpolthafen

        Shhhh, this guy is stuck in the 1990’s.

        Average transaction prices on the Sorento are all over $30,000+

  • LJ

    Reliability is great. Toyota and Honda are extremely reliable as well, but you’re not going to buy a $60k+ Honda sedan.

    • Awroo

      You might not but plenty of people do lol. They’re called the RLX, GS, and LS

      • LJ

        Which of those cars has a Honda or Toyota badge on it?

        • JDubbs

          The Acura’s RLX’s domestic name is the Honda Legend, and many Lexus models have a direct Toyota counterpart. Infiniti models are sold as Nissans in Japan because their own people didn’t buy into the Infiniti brand.

          • LJ

            We’re not talking about Japan.

        • Awroo

          The RLX. They just pinched the two top legs of the H together /s

          The badge doesn’t change the fact that they’re expensive Hondas and Toyotas. Some people don’t like them specifically for that fact. Some people do.

          • LJ

            The badge changes perception, and perception is reality. There’s a reason Hyundai created Genesis.

  • erly5

    It won’t sell in big numbers in the US, but that’s not the point. It’s a halo model for the KIA brand.

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