Genesis G90 Goes On Sale In The USA From $68,100

Competing at the top of the premium luxury car segment, where the BMW 7-Series and Mercedes-Benz S-Class rule supreme, the all-new Genesis G90 is now available for order.

Powered by a 3.3-liter twin-turbo V6 good for 365 HP and 376 pound-feet (510 Nm) of torque, the RWD 3.3T Premium is the most affordable of the range, at $68,100, while for the AWD model consumers will have to pay at least $70,600.

Hyundai’s premium brand has a second engine in store for those looking for more power: a 5.0-liter V8 that is found on the Ultimate grade level and produces 420 HP and 383 lb-ft (519 Nm) of torque. The RWD variant starts from $69,700, while the AWD will set you back for 72,200. Both units are mated with an eight-speed automatic transmission as standard.

The G90 also packs an advanced safety and technology suit that counts the lane keep assist, lane departure warning, smart blind spot detection with rear cross-traffic alert, driver attention alert, automatic emergency braking with pedestrian detection, dynamic bending light and high beam assist, smart cruise control with stop/start, multi-view and forward-view cornering camera and the list can go on.

The first examples of the Genesis G90, which is known as the EQ900 in South Korea, will arrive at retailers at the end of September. All prices are recommended by the manufacturer and exclude a $950 freight charge.


  • ToniCipriani ✓pǝᴉɟᴉɹǝʌ

    Mercedes and BMW probably has nothing to worry about, it’s Cadillac that needs to worry. This is in the exact same size and price bracket as the CT6. They need to hurry the hell up with the V8 variant.

    • bd

      I’d say more Lexus than Cadillac, domestic buyers tend to be a different animal and the CT6 did pretty well last month – selling 1,242, which was better than the 7 Series at 1,230.

      GS sales have never been the same after the launch of the Genesis sedan.

      • Bige Lee

        Genesis is chasing the Germans but the true worriers should be Lexus. Most of Cadillac buyers are “I want a domestic car” in the other hand… the Genesis Sedan(now Genesis G80) has been stealing the GS’s sale big time.

  • donald seymour

    This right here, this right here, this right here, is a bold move by Hyundai.

    • Andrewthecarguy

      Gonna be hard to find buyers at that price point. The answer: offer a ridiculous lease. They did it with the first gen Genesis, something like $379 a month and not a lot down. There are literally TOO many options in this space for any new player to make a dent. For $65k I could get (fill in the blanks) that is a ton better than this.

  • Vanquish

    Kind of silly the base mode and top model are so close in price why wouldnt you just buy the top model

    • bd

      That’s a reflection of the 2 powertrains being a TTV6 and a NA V8.

      Expect a wider spread if and when Hyundai offers a TTV8 in place of the NA V8.

  • klowik

    The grille looks like an un-badged Audi, it makes it looks like a no frills branded luxury car. I suggest Genesis should create a new front grille to have more individuality and differentiation from other luxury brands.

    • bd

      Except, Hyundai was doing the hexagonal shaped grill BEFORE Audi.

  • Six Thousand Times

    A bargain. And those who have driven it and the new V90 Volvo have said that the Hyundai wins easily.

  • lapirk

    That is a face even a mother can’t..

  • Craig

    I hope it’s a HUGE success.

  • Keska Bright

    This just doesn’t look like the coin to me. 30k too much imo

  • Raf

    This is actually priced pretty good to start in the market. The design still needs a little work but that is planned to be improved greatly in near future so should do good for now.

    • Bige Lee

      Exactly.. the comparable competitors are actually much more expensive… think 6 figures. In the other hand… the CT6 comes pretty close.

  • Karl

    This should give the new G90 some competition!

  • MMNYC18

    Impressive effort. The more interesting proposition will be the range rollout the Genesis brand will offer. Infinity, Lexus and Caddy should be concerned.

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