Competing at the top of the premium luxury car segment, where the BMW 7-Series and Mercedes-Benz S-Class rule supreme, the all-new Genesis G90 is now available for order.

Powered by a 3.3-liter twin-turbo V6 good for 365 HP and 376 pound-feet (510 Nm) of torque, the RWD 3.3T Premium is the most affordable of the range, at $68,100, while for the AWD model consumers will have to pay at least $70,600.

Hyundai’s premium brand has a second engine in store for those looking for more power: a 5.0-liter V8 that is found on the Ultimate grade level and produces 420 HP and 383 lb-ft (519 Nm) of torque. The RWD variant starts from $69,700, while the AWD will set you back for 72,200. Both units are mated with an eight-speed automatic transmission as standard.

The G90 also packs an advanced safety and technology suit that counts the lane keep assist, lane departure warning, smart blind spot detection with rear cross-traffic alert, driver attention alert, automatic emergency braking with pedestrian detection, dynamic bending light and high beam assist, smart cruise control with stop/start, multi-view and forward-view cornering camera and the list can go on.

The first examples of the Genesis G90, which is known as the EQ900 in South Korea, will arrive at retailers at the end of September. All prices are recommended by the manufacturer and exclude a $950 freight charge.

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