Ford Puma Trademark Could Hint At Baby Bronco’s Official Name

The Ford Puma name could be making a comeback, although not on a small coupe like the one made in Germany from 1997 until 2002, but an SUV.

Ford has applied for a couple of trademarks for that moniker in Australia and New Zealand. Discovered by GoAuto at the Global Brand Database, they refer to a wide range of models, including pickup trucks, SUVs and four-wheel drive vehicles.

So, what’s the Blue Oval’s upcoming product that lacks an official name and fits the description? One possible answer is the Baby Bronco, a small SUV whose official unveiling date remains unknown, with some claiming that it will debut in 2019 or 2020 and others saying that it will hit the market sometime before 2023.

Also Read: New Ford ‘Baby Bronco’: This Is (Probably) It, As First Photos Slip Out Early!

Despite having a boxy look, the Baby Bronco won’t be a true off-roader. In fact, it’s believed to share underpinnings with the latest Focus. The platform is very versatile and supports all-wheel drive, and will also underpin the next-gen Escape/Kuga, which will probably share some engines with the upcoming small SUV.

While the Baby Bronco could be called the Puma in Australia and New Zealand, the vehicle might get a different name when it launches in the United States. In fact, two names appear, Maverick and Timberline, both registered with the U.S. Patent and Trademark Office, are though to be the most likely candidates for Ford’s rival to the likes of the Jeep Renegade.


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  • Christian

    You can’t make an SUV and call it Puma… A Puma is a little Sportscar… JEzz

  • This name is horrible!
    They should named it something else. Not Puma! That’s for the sportscar!

    • Mike anonymous

      I kind of like it.

      I’m honestly not sure what other horse related name the could have used (that would not have sounded weird) and would have made sense in relation to the vehicle. Puma is cool, smaller, fast, (likely having to do with this vehicle being the ‘smaller’ (relatively) vehicle). (Also I feel if ford put ‘puma’ on any of their cars, people would likely find some way to relate it to Jaguar,. considering Ford used to own LR/J). Is it the best name,.. maybe not. But hey, I’m all for hearing suggestions.

      • MarkoS

        Maverick. It would be a great comeback for the name. Even Falcon would work.

        • Mike anonymous

          Maverick (or Mavericks) would be a really good one. I’m not so sure about Falcon though (as I feel it would be a misuse of the nameplate on this vehicle). But Maverick, that’s cool.

      • Yes. Anyways this name could fit.

  • Mike anonymous

    NO WAY. Ok I have actually seen this thing in person. To clarify to people (and unrelated to this article or topic),.. this thing is HUGE.

    • MarketAndChurch

      lol me too, it’s like the size of an F-150.

  • MarkoS

    Name it Maverick for the USA.

    • MarketAndChurch

      They want it to be an animal like the bronco and Mustang

      • MarkoS

        This is a small Focus based cross-over. Maverick, Bronco and Mustang all give reference to the American Wild West. Maverick: 1. A person who shows independence of thought and action, especially by refusing to adhere to the policies of a group to which he or she belongs.
        2. An unbranded range animal, especially a calf that has become separated from its mother, traditionally considered the property of the first person who brands it.
        Characterized by or displaying independence of thought and action:

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