Dodge doesn’t have any new products for regular customers on display at this year’s Los Angeles Auto Show.
It does exhibit a unique Dodge Challenger SRT Hellcat Redeye, however, one that only Santa Claus can use. It’s a “muscle sleigh” that replaces reindeers with the Dodge Challenger SRT Hellcat Redeye’s 797 horses. Created for Dodge’s year-end “Upgrade” commercial, it is actually a real 2019 Challenger SRT Hellcat Redeye tailored to Santa’s very particular tastes.
As you can see, the muscle car lost its roof and doors, got its windshield cut in half, and replaced the wheels for sleigh tracks. The cool sleigh also features dual exhaust tips, six-piston Brembo brakes, and seven-passenger seating. Actually, it doesn’t have seven seats but the elves aren’t as big as humans so the sleigh has room for six of them plus Santa.
In the commercial you can watch below, Santa stares at his centuries-old sleigh and tells his elves that it’s time for an upgrade. The elves then work their magic and put a Dodge spin on Santa’s classic sleigh, turning it into the flashy vehicle you see in the photos.
While you can’t actually buy the Challenger SRT Hellcat Redeye sleigh, Dodge will sell you Hellcat Redeye Reindeer T-shirts on its customer website. More holiday merchandise will follow, including the same version of the sweater worn in the commercial by Bill Goldberg — the professional athlete playing the unconventional Santa.
That’s not all: in early December Dodge will launch a series on its social media channels that will chronicle the process of overhauling Santa’s sleigh. The series will reveal the revealing the reasoning for many of the sleigh’s new features.