Genesis Won’t Build A Fast G70 To Rival The BMW M3

Genesis says that it has no plans to launch a high-performance G70 to directly rival the BMW M3 and Mercedes-AMG C63.

During a recent interview with Car and Driver, Genesis president Manfred Fitzgerald hosed down speculation that the G70 could receive a more potent version similar in philosophy to Hyundai’s N models. For now, Genesis is focused on differentiating itself from Hyundai and increasing sales across its family of models.

“We’re trying to set our base. We have to get the basics,” Fitzgerald said.

Immediate goals from Genesis include expanding its range with a selection of new SUVs, such as the GV80 tipped to arrive in 2020 and a smaller SUV for 2021.

Before these new models hit the market, Genesis is planning an aggressive expansion of its dealership network across the United States, eventually including between 300 and 350 locations. Most of these showrooms will be standalone facilities that are owned by Hyundai franchises.

“The brand is evolving day by day. We’re looking for partners who believe in this brand. This should not be a sprint to the finish line.”

While those hoping for a BMW M3-rival from Genesis may be disappointed by Fitzgerald’s latest statements, they should rest easy knowing that if the company ever changes it mind, Fitzgerald is the perfect man to make such a sports sedan a reality. Prior to heading up Genesis, Fitzgerald was the design director for Lamborghini.

Curiously, Fitzgerald’s statements are contrary to those from Hyundai Motor America vice president of product planning Mike O’Brien, who indicated a few days ago that a high-performance G70 could become a reality.

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  • Toronado_II

    Wise ! Build a brand first.

  • cbATL

    This car screams toxic masculinity. And that’s OK.

    • EL CHAPO THA GREAT

      FALSE

  • HaltestelleLuitpolthafen

    This is a wise plan.

    They need to focus ALL of their R&D effort on pumping out some of the best CUVs they can put onto the market. Consumers are hot and heavy on CUVs, and they’ll LOTS of those over just a tiny handful of a performance model.

  • GobbleUp

    Would have been a waste of time and money. It’s like saying the Kia Stinger is sporty. Laugh.

    • Galaxium

      What?

      The G70 won MotorTrend’s Car of the Year, C&D’s 10Best, and North American Car of the Year.

      Even the smaller reviewers have said the G70 is a better all-rounder than the 3-series.

      • Pavel B.

        Who cares about any of that. Those merits from any of those publications and “you tubers” mean absolutely nothing and should be taken with a grain of salt. The G70 appears to be a very good attempt and competitive in it’s segment. The company still needs to prove itself in longevity in regards to quality and quantity production.

      • Rivaldo

        Better than the old model F30, you know there is a new model, right ?

    • The Kia Stinger is sporty bro, believe me.

  • Bash

    I’m guessing it’s still kinda early the the brand. Maybe after the coming generation or so.

  • assassingtr

    Won’t *Can’t Build A Fast G70 To Rival The BMW M3

    • EL CHAPO THA GREAT

      They can, it will take them time to build a high performance spec. So they’ll have to do it for couple of years.

  • john1168

    I had a feeling they wouldn’t make an “N” G70. Oh well. Maybe later.

  • bd0007

    What Fitzgerald said is really not contrary to what O’Brien stated.

    O’Brien never stated that there was going to be a performance variant of the Genesis G70 for the current gen; they could be planning on one for the next gen G70 (after the basic Genesis lineup – 3 sedans, 3 CUVs and 1 coupe – has launched).

    In addition, O’Brien’s comment about working on thermal management can also apply to the upgrade from the 3.3T to the 3.5T (400+ HP), as well as from the 2.0T to a 2.5T (300+ HP).

  • carsmofo

    They dont need to compete with M3. It’s a small volume and niche market, and they have not established enough Motorsport pedigree to go head to head with M3 yet. Their resources would be better spent on perfecting the high volume cars.

  • Tim Manning

    Gotta do what you gotta do

  • SteersUright

    They won’t because they can’t. They are simply not there yet with regards to engineering. Also, if the loaded Stinger/G70 hit $50k, this would be $75k or so, a price at which buyers are far more particular and less forgiving. This was a prudent move. Doesn’t mean they won’t be able to in the near future though.

    • bd0007

      Oh, please.

      Hyundai has a halo, bespoke N model in the works (350+ HP) which may be the rumored mid-ship.

    • Bo Hanan

      Hyundai has more talent than given credit for and it’s acquired. Plus- all 3 brands are doing well and the Kia Stinger is a taste of what lies beneath the surface if (when) they decide to surface and go after the Germans. In addition, there are still 7 year old Genesis sedans running around with 400HP, 5.0L V8 engines.

  • MarkoS

    They have something else in mind.

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