One is supposedly to be the sportiest SUV around, with Lamborghini also claiming is the most powerful one out there (in truth that would be the 707 HP Grand Cherokee Trackhawk), whereas the other is… well, pretty much the Rolls-Royce of SUVs – and they’ve both been fitted with aftermarket wheels.

The Lamborghini Urus sits on a pair of Forgiato Tecnica 3.9 rims. Painted in red-and-black to contrast that grey exterior finish of the vehicle, they are 24-inch in size, and are apparently aimed at those who’d like to give their Lambo a more personal touch.

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Whereas this Urus manages to pull off an aggressive stance that’s fitting its 641 hp (650 PS / 478 kW) super SUV identity, the Cullinan’s rims leave a lot to be desired.

It rides on a set of massive 26-inch rims, again from Forgiato, called the Ventoso-ECL. The wheels feature brushed faces and chromed lips, and are shod in Pirelli tires.

So, there you have it: two ultra-high-end SUVs sitting on aftermarket wheels. One looks good and the other is too “Pimp my Ride”-like. And you know who’s who.