While Lexus won’t be advertising during this year’s Super Bowl LIII between the New England Patriots and the Los Angeles Rams, the Japanese automaker did not want be out of the game completely, so it made a football ad that it released today.
The brand’s mockumentary-styled spot takes “roughing the passer” regulations and dials the ridiculousness level up to 100. NFL aficionados probably know that the quarterback has become almost untouchable this season, to the dislike of certain fans, analysts and of course defensive players.
In order to demonstrate an even more extreme solution to the NFL’s quarterback safety “problem”, the Japanese automaker called on Heisman Trophy winner and former QB, Matt Leinart, who goes on to show off technologies such as the Blind Side Monitor, 360 Pocket Protection Camera, Boo Dampening, Scramble Maps, QB Cocoon and the UX QB Escort, all part of the QBSS+ (Quarterback Safety System+) kit.
The Blind Side Monitor does just what you think – it lets QBs know when to duck down in order to avoid a hard tackle. Meanwhile, the 360 Pocket Protection Camera gives quarterbacks a bird’s eye view of the pocket, the Boo Dampening tech blocks boos and converts criticism into positive reinforcement (to protect the QB’s ego), and Scramble Maps guides the QB along the safest route in order to perform a slide.
As for the QB Cocoon and UX QB Escort, the former is a radar-enabled, seven-airbag cocoon that creates a bubble of safety around the player, while the latter offers the safest way to get from the huddle to the sideline, inside an actual UX crossover.
“The launch timing of both the QBSS+ and the first-ever UX with the championship football season was particularly serendipitous,” stated Lexus marketing VP, Lisa Materazzo.
While Lexus is obviously having a laugh here, the fact that quarterbacks can’t be tackled like in the past years, has had a negative impact on how defensive players operate after the snap.