Lexus Sits Out This Year’s Super Bowl, But Still Makes A Football Spot

While Lexus won’t be advertising during this year’s Super Bowl LIII between the New England Patriots and the Los Angeles Rams, the Japanese automaker did not want be out of the game completely, so it made a football ad that it released today.

The brand’s mockumentary-styled spot takes “roughing the passer” regulations and dials the ridiculousness level up to 100. NFL aficionados probably know that the quarterback has become almost untouchable this season, to the dislike of certain fans, analysts and of course defensive players.

In order to demonstrate an even more extreme solution to the NFL’s quarterback safety “problem”, the Japanese automaker called on Heisman Trophy winner and former QB, Matt Leinart, who goes on to show off technologies such as the Blind Side Monitor, 360 Pocket Protection Camera, Boo Dampening, Scramble Maps, QB Cocoon and the UX QB Escort, all part of the QBSS+ (Quarterback Safety System+) kit.

The Blind Side Monitor does just what you think – it lets QBs know when to duck down in order to avoid a hard tackle. Meanwhile, the 360 Pocket Protection Camera gives quarterbacks a bird’s eye view of the pocket, the Boo Dampening tech blocks boos and converts criticism into positive reinforcement (to protect the QB’s ego), and Scramble Maps guides the QB along the safest route in order to perform a slide.

As for the QB Cocoon and UX QB Escort, the former is a radar-enabled, seven-airbag cocoon that creates a bubble of safety around the player, while the latter offers the safest way to get from the huddle to the sideline, inside an actual UX crossover.

“The launch timing of both the QBSS+ and the first-ever UX with the championship football season was particularly serendipitous,” stated Lexus marketing VP, Lisa Materazzo.

While Lexus is obviously having a laugh here, the fact that quarterbacks can’t be tackled like in the past years, has had a negative impact on how defensive players operate after the snap.


more photos...
  • EM1

    The UX needs a lift kit to even out the proportions.

    • cbATL

      It needs more than a lift kit.

      • ME

        What do you suggest?

Tesla Model 3 Arrives At Top Gear For A Drag Race With A Twist

The fastest Model 3 goes against the Giulia QV, M3 and C63 S in a half-mile duel.

This Is What The 2020 Land Rover Defender Looks Like

The 2020 Land Rover Defender retains a boxy shape but has more curves than its predecessor.

Chevy Tahoe Gets A 508 HP Upgrade, Does Donuts In Celebration

Hennessey is behind the power upgrade and the smoky show was performed at the owner’s request.

Audi Considering Track-Focused R8 With RWD and GT3 Styling Cues

Audi Sport’s chief admitted that the racer could serve as inspiration for a hardcore street variant.

Genesis G70 Finally Launches Down Under, Starts From $59,300 AUD

The G70 is now available in Australia with a 2.0-liter four and a 3.3-liter V6 in three trim grades .

Porsche Recalling Nearly 100,000 Cayenne And Panamera Models Over Rollaway Risk

Porsche is advising owners to use the parking brake until their vehicle is repaired.

Renault Clio Cup, Rally And RX Unveiled With Turbo Power

Renault’s latest customer racing cars have a turbocharged 1.3-liter engine with up to 177 hp.

Audi RS5 Sportback Stands Out In California With Peridot Green Paint

The unusual paint scheme of this RS5 Sportback actually comes from Porsche’s catalogue .

Blown Tire Causes Terrifying Head-On Crash

The blowout caused the semi driver to lose control and hit a Kia Ceed head-on.

Researchers Target Tesla Model 3 In Spoofing Attack, Get It To Turn Off The Highway

Navigate on Autopilot appears to be susceptible to GPS spoofing attacks.