BMW R&D Boss Dismisses Rumors About An Ultra-Luxurious 9-Series

BMW’s research and development boss has suggested that the car manufacturer has no plans to launch a range-topping 9-Series luxury car that would sit above the current 7- and 8-Series.

Talking to Autocar, Klaus Frölich suggested that there’s simply no need for BMW to build a 9-Series to join the X7, 7-Series and 8-Series in its range.

“I don’t think you need a 9-Series. In this segment, you need three cars – an X car, a saloon and an emotional sporty car – and we have them: the X77-Series and 8-Series,” he said, adding that “Some competitors are already reducing the number of cars in this segment because volumes are so low.” 

This statement runs contrary to what BMW design director Adrian van Hooydonk indicated back in August 2018. At the time, van Hooydonk said that BMW wasn’t going to stop with the 8-Series in its family of luxury offerings. He also revealed that the carmaker was already thinking about the vehicles it will build as far out as 2030.

If a 9-Series were to be built, it would likely be an ultra-luxury sedan directly targeted at the Mercedes-Maybach S600. However, with an 8-Series Gran Coupe already in the works to complement the Coupe and Convertible, and with the recently revamped 7-Series, BMW probably doesn’t think there’s any need to offer yet another four-door in this niche.

  • Dude

    BMW already owns Rolls. Going even more luxury would probably cause some unwanted internal competition

    • Bash

      I still think that there is a market for it, think about it as James Bond kinda a car, very ultra luxurious, but still not up to a RR level.

    • Cobrajet

      Rolls Royce should be bought for having a Rolls Royce, not a more expensive BMW. BMW is a luxury brand too, it should limit itself.

    • Cobrajet

      The problem is not Rolls. The 7 series is already used to give the most luxury for BMW, without Rolls Royce.

  • Mr. EP9

    Rolls Royce fulfills that roll.

  • brn

    BMW Continental.

  • Elmediterraneo

    Why building a 9 series when you’re already own the Rolls-Royce brand ?
    I’ve never believed in that 9 series rumor but I think that they will come with a X8 because they could because think they can build sometheing that will take place between a Rolls-Royce Cullinan and a Lamborghini Urus while being more exclusive and refined than a X6.

    • Cobrajet

      The X6 will be gone, like the 6 series coupe is.

  • Lenore

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  • Wandering_Spirit

    The render looks good, too.


    because bmw already have rolls royce as their own “9 series”

  • Dennis James

    Maybe they should fix their existing designs before thinking about such things…

  • driv3r

    8 series GC and 7 series are more than enough to cover the luxury segment. Same goes for Mercedes covering the segment with the S-Class sedan as well as the AMG GT 4-door Coupé now. The Mercedes-Maybach versions of the S-Class sell mostly because to a slightly revised exterior styling but mostly because of an even longer wheelbase and additional extras exclusive to the Maybach models.
    A super luxury 9 series would eat into the Rolls-Royce Ghost segment and might end up as a brand stretch too far to the sky as the Phaeton was for the Volkswagen brand. If you want something super luxury above $250,000 you might not want to buy a product of a brand that also plays in the $30,000 market.
    Additionally BMW surely wants to see how the 7 series and 8 series GC will sell alongside or if these two will already eat a bit into each others sales.

  • Answering to questions which nobody asked… well you know what that means.

  • Philip George

    The next generation i8 should be moved up to 9er nameplate with combustion engine being 9 series, and hybrid being i9.

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