BMW R&D Boss Dismisses Rumors About An Ultra-Luxurious 9-Series

BMW’s research and development boss has suggested that the car manufacturer has no plans to launch a range-topping 9-Series luxury car that would sit above the current 7- and 8-Series.

Talking to Autocar, Klaus Frölich suggested that there’s simply no need for BMW to build a 9-Series to join the X7, 7-Series and 8-Series in its range.

“I don’t think you need a 9-Series. In this segment, you need three cars – an X car, a saloon and an emotional sporty car – and we have them: the X77-Series and 8-Series,” he said, adding that “Some competitors are already reducing the number of cars in this segment because volumes are so low.” 

This statement runs contrary to what BMW design director Adrian van Hooydonk indicated back in August 2018. At the time, van Hooydonk said that BMW wasn’t going to stop with the 8-Series in its family of luxury offerings. He also revealed that the carmaker was already thinking about the vehicles it will build as far out as 2030.

If a 9-Series were to be built, it would likely be an ultra-luxury sedan directly targeted at the Mercedes-Maybach S600. However, with an 8-Series Gran Coupe already in the works to complement the Coupe and Convertible, and with the recently revamped 7-Series, BMW probably doesn’t think there’s any need to offer yet another four-door in this niche.

  • Dude

    BMW already owns Rolls. Going even more luxury would probably cause some unwanted internal competition

    • Bash

      I still think that there is a market for it, think about it as James Bond kinda a car, very ultra luxurious, but still not up to a RR level.

    • Cobrajet

      Rolls Royce should be bought for having a Rolls Royce, not a more expensive BMW. BMW is a luxury brand too, it should limit itself.

    • Cobrajet

      The problem is not Rolls. The 7 series is already used to give the most luxury for BMW, without Rolls Royce.

  • Mr. EP9

    Rolls Royce fulfills that roll.

  • brn

    BMW Continental.

  • Elmediterraneo

    Why building a 9 series when you’re already own the Rolls-Royce brand ?
    I’ve never believed in that 9 series rumor but I think that they will come with a X8 because they could because think they can build sometheing that will take place between a Rolls-Royce Cullinan and a Lamborghini Urus while being more exclusive and refined than a X6.

    • Cobrajet

      The X6 will be gone, like the 6 series coupe is.

  • Lenore

    St­art making more profit each week… This can be an amazing part time job opportunity for everybody… Best part about it ,work from comfort of your home and start getting $100 to $2000 each week … Start now and get your first cash by the end of the week…> ITEMENT.TUMBLR.COM

  • Wandering_Spirit

    The render looks good, too.

  • YUDHA BAGASKARA

    because bmw already have rolls royce as their own “9 series”

  • Dennis James

    Maybe they should fix their existing designs before thinking about such things…

  • driv3r

    8 series GC and 7 series are more than enough to cover the luxury segment. Same goes for Mercedes covering the segment with the S-Class sedan as well as the AMG GT 4-door Coupé now. The Mercedes-Maybach versions of the S-Class sell mostly because to a slightly revised exterior styling but mostly because of an even longer wheelbase and additional extras exclusive to the Maybach models.
    A super luxury 9 series would eat into the Rolls-Royce Ghost segment and might end up as a brand stretch too far to the sky as the Phaeton was for the Volkswagen brand. If you want something super luxury above $250,000 you might not want to buy a product of a brand that also plays in the $30,000 market.
    Additionally BMW surely wants to see how the 7 series and 8 series GC will sell alongside or if these two will already eat a bit into each others sales.

  • Answering to questions which nobody asked… well you know what that means.

  • Philip George

    The next generation i8 should be moved up to 9er nameplate with combustion engine being 9 series, and hybrid being i9.

Digital Keys Are Getting Smarter, Will Provide Access Even If Your Smartphone Is Dead

In the future, owners won’t even need to pull out their smartphone to unlock their car.

2020 Jeep Wrangler EcoDiesel Arrives Stateside, Though Only In Unlimited Guise

According to Jeep, the 2020 EcoDiesel is the torquiest, most fuel-efficient Wrangler to date.

2020 Cadillac CT5 Fails To Stand Out, But That Doesn’t Make It A Bad Choice

Cadillac’s new CT5 offers a balanced package among compact premium sedans, but it’s not a contender for the first spot.

2020 Genesis GV80: First Look At Profile And Digital Instrument Panel

The GV80 will have an upscale interior with premium leather, wood trim and metallic accents.

New 2020 Skoda Octavia Vs. Predecessor: What’s Different?

The Skoda Octavia is now more modern, practical, comfortable and fuel efficient than ever.

2020 Volvo S90 Facelift – If It Ain’t Broke, Don’t Fix It

The mid-life update of the Volvo S90 flagship will include a lot of new tech.

We’re Driving A Suzuki Jimny, What Do You Want To Know?

The Suzuki Jimny is loved around the world, is it as good as everyone says?.

The Pedestrian Steering Horn Is A Wonderful Idea For A Dystopian Future

Why talk to people when you can simply honk? Enter the ‘Pedestrian Horn’.

2025 Ford Mustang Electric Study Envisions Muscle Car Of The Near Future

Hypothetical renderings give us an idea of what an all-electric Ford Mustang could look like.

Alex Albon Retains His Seat In Red Bull Racing For 2020

The Thai-British Formula 1 driver will continue to race alongside Max Verstappen at Red Bull next year.