Maserati Hints At New Specialty Models And Vehicles Based On The Giorgio Platform

Fiat Chrysler Automobiles has revealed its 2018 Full Year Results (PDF) and the company’s presentation was littered with details about future products.

A lot of attention was focused on Maserati which saw its global sales fall by 28 percent last year. In order to reverse this trend, the company will focus their marketing efforts on promoting the Levante crossover instead of sedans like the Ghibli and Quattroporte. Furthermore, Maserati will now be managed as a “luxury brand” rather than a premium brand like Alfa Romeo.

On the product side, FCA revealed Maserati will bridge product gaps with “specialty models.” The company didn’t elaborate, but noted they will leverage investments in the Giorgio architecture for future models.

The Giorgio platform already underpins an assortment of different vehicles including the Alfa Romeo Giulia and Stelvio. It will likely be used on the Maserati’s mid-size crossover which was announced during last year’s Capital Markets Day presentation. At the time, Maserati hinted the upcoming crossover will slot beneath the Levante and feature a plug-in hybrid option, a 50/50 weight distribution and a best-in-class power-to-weight ratio.

Maserati also confirmed plans for an all-new Levante and Quattroporte. Both models will ride on a modular platform, have a 50/50 weight distribution as well as plug-in hybrid and battery electric powertrains.

The company is also slated to launch a production version of the Alfieri concept. That particular model will ride on an aluminum spaceframe platform and be offered as a coupe and convertible. Maserati also noted there will be plug-in hybrid as well as battery electric powertrains. These will enable the car to accelerate from 0-62 mph (0-100 km/h) in approximately two seconds, before hitting a top speed in excess of 186 mph (300 km/h).

Getting back to today’s presentation, FCA confirmed the Jeep Wrangler plug-in hybrid is on track to be launched in early 2020. Unfortunately, this will effect production of the standard Wrangler as there will be some planned downtime at the Toledo plant to retool the facility to build the Wrangler PHEV.

Speaking of Jeep, it and Alfa Romeo will become the focus of FCA in Europe. The company will also look to support its European operations by exploring partnerships with rival automakers about shared platforms and technologies.

In related news, Reuters reported FCA will increase spending to help to fund the redesigned Jeep Grand Cherokee and Jeep Grand Wagoneer. The publication also said FCA CEO Mike Manley revealed the automaker hasn’t decided whether or not to approve a mid-size Ram pickup to battle the likes of the Chevrolet Colorado, Ford Ranger and Toyota Tacoma.

  • Mr. EP9

    Overused, but I’ll believe it when I see it.

  • Belthronding

    there is no more marchionne,so who’s next of delaying future plans?

    • Mike anonymous

      I actually got to meet Sergio Marchionne, Sit down with him, and actually talk with himself and a number of other execs at the company once (about 4 or so years ago). (I used to do automotive journalism for a magazine publication years ago).

      I remember actually talking with him personally in regards to the Alfieri & Alfieri Concept. It above ALL other vehicle was actually the one thing he was seriously pushing for at the company and he was very involved with the Alfieris’ production variant as well.

      One of the things that he talked about most was brining the concept into production (apart from a slightly different interior) completely unchanged (same concept headlights, taillight, body-work, everything), basically to the extent where they would be selling a “drivable concept car”.

      But he was very adamant on making sure that it didn’t look like it was ‘inspired’ but the concept, or that it ‘looked like’ the concept, but that the vehicle that came to market ‘was’ the concept. But as we’re well aware of many companies would rather save a quick buck, than build something truly great & memorable. He really didn’t want anyone ‘messing it up’ essentially.

      It was the one thing I remember him being extremely passionate about at the company, (and the one thing from the Maserati brand (internally) he kept pushing for) but from what I was told people kept turning down the idea (likely due to the fact that ‘it’ wouldn’t make as much money as many other (at the time) upcoming vehicles.). He continued to push for this vehicle to have a 2016-2017 production date, but it does not seem anyone actually wanted to listen to the motto of; “Build something beautiful, and people will want it, and if people want it, it will sell“, until things really started to hit the fan as of late (hence the recent restructuring).

      With him no longer around, I just hope that they build the vehicle as it was intended to be built. Previously it was the future of Maseratis’ sport vehicles that were on the line,. but now, it’s the entire company. I’m hesitant, but excited for what the Alfieri will be like when it finally comes to market. I believe Maserati needs to return to being something amongst the likes of a Ferrari-like brand once again (as it was during the 2000s’). From my perspective Ferrari was the brand that mostly made sports cars, and Maserati was generally the one that made saloons,. but I considered them to be on par with each other, up until around 2013 when Maserati began moving downmarket to generate more sales.

      In My personal opinion, Maserati needs to be MORE than a ‘luxury brand’, Rather it needs to be the exotic automaker it once was. If you build something great, then people will want it, and if people want it, it will sell.

      So to your point, I AGREE let’s hope that no one will further delay things. They’ve already been delayed quite enough up until now.

      • Belthronding

        well said,sir!

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