Businessman Wanted To Buy Thousands Of Cruzes To Keep Lordstown Plant Open

A Cleveland businessman is thought to have offered General Motors an intriguing deal in a bid to convince the company to keep its Lordstown plant operational.

An article from The Vindicator claims that businessman Bernie Moreno offered to buy thousands of Chevrolet Cruzes a year for five years from Chevrolet. His primary stipulation was that the vehicles would be built at the Lordstown plant, giving the assembly complex enough work to support two shifts over five years.

Moreno intended on using all those Cruzes to launch a car hire service similar to Uber and Lyft.

It is claimed that General Motors was presented with the proposal on March 6, the same day that the final Cruze rolled out of the factory, bringing to an end work for 1,500 employees.

President of UAW Local 1112, Dave Green, has confirmed that he met with Moreno to discuss the possibility of keeping the Lordstown factory operational. Asked by The Vindicator to detail his proposal, Moreno claimed that he had signed a non-disclosure agreement and couldn’t say anything.

When contacted abut Moreno’s alleged proposal, GM didn’t deny that a potential deal was on the table, but said the segment occupied by the Cruze isn’t viable in the long term.

“GM leadership took into consideration a variety of market factors when we made the product and manufacturing-related decisions announced last November 26th,” GM corporate spokesman Daniel Flores said. “The decision to discontinue the Cruze was made in response to market-related declines in customer demand for passenger cars. We don’t believe this segment is viable for us.”

“These were very difficult decisions because we know they impact people, families and communities. We’ve been successful with offering job opportunities for Lordstown employees at other U.S. plants that build products in growing market segments,” Flores confirmed.

more photos...
  • Six_Tymes

    Lay off Mary Barra, she is useless

    • Liam Paul

      well one thing is for sure, GM can bet they will never get Help from the Tax payers again!

    • Galaxium

      Maybe the Cruze itself isn’t considered by consumers by that much, and there isn’t enough demand to continue a pricy and expensive upkeep of a factory that isn’t needed.

  • Bash

    At this time, I’m not sure if he is really a good person as initially thought or just looking for public or media attention. But I hope more people like him come to the surface.

  • Alduin

    And thats how the cookie crumbles. These Cruzes are headed to your local Hertz/Budget rental car lots.

  • Stephen G

    OMG, are you eluding that GM’s plan is to only build cars that people want so they can make money? Holy crap!

    • Liam Paul

      I said not enough but do they need to make such a huge profit, I think GM owes us americans a favor since we bailed them out.

      • Loquacious Borborygmus

        Haha! Welcome to the world of big corporations.

  • HaltestelleLuitpolthafen

    I feel really bad for the employees at the plant that are losing their jobs, but also the hundreds of suppliers that will be affecting. There will be a ripple effect of layoffs…


Hyundai PHEV SUV Concept To Debut At L.A. Auto Show

Hyundai’s new concept has an elegant profile and a plug-in hybrid powertrain.

Speeding Porsche Goes Airborne Crashing Into Second Floor Of NJ Building Killing Two

Police say the 2010 Porsche Boxster was traveling at a high rate of speed when it lost control.

This BMW Z8 Is Nearly 20 Years Old, Yet Hasn’t Aged A Day

Powering this 2000 BMW Z8 is a 395 HP 4.9-liter V8 mated to a six-speed manual gearbox.

Big Banana Car Gets Stopped By Cop, Driver Gets $20 Tip Instead Of Ticket

After the officer found out everything checked out OK, he made a small contribution…

Official Chevy Sketch Hints At C8 Corvette Z06’s Cockpit Design

GM says this is “an early render of a potential interior” for the C8 Corvette Z06.

Take A Tour Around The Obnoxious $1 Million Karlmann King

The $1 million price tag is just the entry point for the world’s most expensive SUV.

2021 Jaguar E-Pace Going Under Knife For A Minor Facelift

The exterior styling changes are minor, but the 2021 E-Pace should have a significantly improved interior.

Dodge Recalls 173 Challengers And Chargers Over Wrong Wheel-Brake Combo

The issue impacts models with a certain wheel and brake package, which FCA admits shouldn’t have been an option.

2020 Mazda CX-5 Gains More Power And Equipment, But Prices Jump By $740

The 2020 Mazda CX-5 will go on sale this fall and cost $25,090.

Corvette Dyno Results? Definitely DyNO As Motor Trend Admits Mistake

The original dyno results for the 2020 Corvette were created using two incorrect settings.