GM Files Trademark For ‘Envista’ Name, Is A New Model Coming?

General Motors has applied to trademark the name ‘Envista’ with the United States Patent and Trademark Office (USPTO).

A search on the USPTO website shows that the American car manufacturer filed a patent for the name on March 19, 2019 with the intention of using it for “motor land vehicles, namely, automobiles.”

As always, it possible that GM has applied to trademark this name in an effort to ensure other car manufacturers don’t use it. However, the name ‘Envista’ is so similar to existing vehicles from Buick that we wouldn’t be surprised if the car manufacturer does intend to name a future model bearing that moniker.

Buick unveiled the stunning Avista concept three years ago, and while that model never ended up reaching the production line, it’s possible that a model with a similar name is on the cards. However, a look at its current range shows that the company’s existing models which start with the letters ‘En’ are all crossovers, such as the Encore, Envision, and Enclave – and the Avista was a sedan that the company claimed would never make it to production anyway.

Buick is thought to be working on at least two new crossover models at the moment, the Envoy and the Enspire and it seems as though a sixth crossover could be added to Buick’s worldwide family.

We have reached out to General Motors regarding the trademark application but don’t expect to gain much insight into how or if the name will be used. This story will be updated if we find out more.


    More crap SUV from GM

  • charlotteharry57

    I’m way beyond confused. I could see an Equinox-based Envoy, but does Buick need 2 more CUVs in addition to that? Really? And before you hit the keyboard, the Envision is already a Blazer-sized CUV. Unless they plan on a Tahoe/Suburban family member. Let’s hope not.

    • NoMan2015

      Sigh. I don’t get why there is so much confusion about this. The Envision is platform mates with the Equinox and Terrain. It is NOT their Blazer-sized crossover. Measurements also reflect that. Length: 183.1 (Equinox), 183.7 (Envision); wheelbase: 107.3 (Equinox), 108.3 (Envision); Width: 72.6 (Equinox), 72.4 (Envision).

      Meanwhile, the Blazer’s specs are as follows: Length: 191.4; Wheelbase: 112.7; Width: 76.7.


    buick’s blazer or envision’s replacement?

  • Stephen G

    Does Buick really need to sell 6 SUV’s? Whoever decided not to produce the Avista is a moron.

  • Bo Hanan

    1. Envista: no definitions found.
    2. Envista is a provider of web-based software for the management oversight of infrastructure.

  • FordMopar

    Too many CUVs? They have 3! Subcompact, compact and large. That’s it. But I wonder what is Envision competing with? Cherokee Overland? I think Buick wants a Edge and Grand Cherokee fighter. Probably Blazer-based for this one….


  • Ilbirs

    My guess: a Blazer’s twin with three shields on the grille.

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