GM Files Trademark For ‘Envista’ Name, Is A New Model Coming?

General Motors has applied to trademark the name ‘Envista’ with the United States Patent and Trademark Office (USPTO).

A search on the USPTO website shows that the American car manufacturer filed a patent for the name on March 19, 2019 with the intention of using it for “motor land vehicles, namely, automobiles.”

As always, it possible that GM has applied to trademark this name in an effort to ensure other car manufacturers don’t use it. However, the name ‘Envista’ is so similar to existing vehicles from Buick that we wouldn’t be surprised if the car manufacturer does intend to name a future model bearing that moniker.

Buick unveiled the stunning Avista concept three years ago, and while that model never ended up reaching the production line, it’s possible that a model with a similar name is on the cards. However, a look at its current range shows that the company’s existing models which start with the letters ‘En’ are all crossovers, such as the Encore, Envision, and Enclave – and the Avista was a sedan that the company claimed would never make it to production anyway.

Buick is thought to be working on at least two new crossover models at the moment, the Envoy and the Enspire and it seems as though a sixth crossover could be added to Buick’s worldwide family.

We have reached out to General Motors regarding the trademark application but don’t expect to gain much insight into how or if the name will be used. This story will be updated if we find out more.


    More crap SUV from GM

  • charlotteharry57

    I’m way beyond confused. I could see an Equinox-based Envoy, but does Buick need 2 more CUVs in addition to that? Really? And before you hit the keyboard, the Envision is already a Blazer-sized CUV. Unless they plan on a Tahoe/Suburban family member. Let’s hope not.

    • NoMan2015

      Sigh. I don’t get why there is so much confusion about this. The Envision is platform mates with the Equinox and Terrain. It is NOT their Blazer-sized crossover. Measurements also reflect that. Length: 183.1 (Equinox), 183.7 (Envision); wheelbase: 107.3 (Equinox), 108.3 (Envision); Width: 72.6 (Equinox), 72.4 (Envision).

      Meanwhile, the Blazer’s specs are as follows: Length: 191.4; Wheelbase: 112.7; Width: 76.7.


    buick’s blazer or envision’s replacement?

  • Stephen G

    Does Buick really need to sell 6 SUV’s? Whoever decided not to produce the Avista is a moron.

  • Bo Hanan

    1. Envista: no definitions found.
    2. Envista is a provider of web-based software for the management oversight of infrastructure.

  • FordMopar

    Too many CUVs? They have 3! Subcompact, compact and large. That’s it. But I wonder what is Envision competing with? Cherokee Overland? I think Buick wants a Edge and Grand Cherokee fighter. Probably Blazer-based for this one….


  • Ilbirs

    My guess: a Blazer’s twin with three shields on the grille.

2020 Kia Seltos Unveiled As The Company’s New Small SUV For Global Markets

The Kia Seltos will be made in India and Korea and will go on sale in Q2.

18-Year-Old Charged With DUI Smashes Lamborghini Gallardo Into Two Vehicles

The crash was so loud it made some mistake it for an explosion or something.

Maserati Quattroporte L’Ultimo Concept Is Italian Luxury At Its Finest

This futuristic Maserati Quattroporte render stays (mosty) true to the current model’s design language.

Lexus Safety System+ To Be Standard Equipment On All 2020 Models

The safety suite includes automatic high beam headlights, adaptive cruise control and a a pre-collision system.

Porsche North America Boss Says EVs Will Soon Become Commonplace

Porsche is confident it can easily out-sell its first year of production of the upcoming Taycan .

2020 MINI Electric Teased, Debuts July 9th

MINI is going electric, but the upcoming Cooper SE is only expected to have a range of approximately 114 miles.

Korean Brands Dominate Initial Quality Study, But Porsche’s 911 Comes Out On Top

Genesis had the highest initial quality and they were closely followed by Kia and Hyundai.

Ford Says Explorer ST Customers Aren’t Interested In A V8

The hottest Explorer on sale is powered by an EcoBoost 3.0-liter V6 with 400 HP.

SUV And Tow Truck Decide To Go Their Separate Ways

After the SUV fell off, the tow truck began rolling forward towards a parked van.

2020 Cadillac XT5 Facelift Bows In China With Minor Updates

The 2020 Cadillac XT5 has a new grille and an updated infotainment system with a rotary controller.