General Motors has applied to trademark the name ‘Envista’ with the United States Patent and Trademark Office (USPTO).
A search on the USPTO website shows that the American car manufacturer filed a patent for the name on March 19, 2019 with the intention of using it for “motor land vehicles, namely, automobiles.”
As always, it possible that GM has applied to trademark this name in an effort to ensure other car manufacturers don’t use it. However, the name ‘Envista’ is so similar to existing vehicles from Buick that we wouldn’t be surprised if the car manufacturer does intend to name a future model bearing that moniker.
Buick unveiled the stunning Avista concept three years ago, and while that model never ended up reaching the production line, it’s possible that a model with a similar name is on the cards. However, a look at its current range shows that the company’s existing models which start with the letters ‘En’ are all crossovers, such as the Encore, Envision, and Enclave – and the Avista was a sedan that the company claimed would never make it to production anyway.
Buick is thought to be working on at least two new crossover models at the moment, the Envoy and the Enspire and it seems as though a sixth crossover could be added to Buick’s worldwide family.
We have reached out to General Motors regarding the trademark application but don’t expect to gain much insight into how or if the name will be used. This story will be updated if we find out more.