Subaru’s Viziv Adrenaline Concept Surely Looks Bold And Youthful

Subaru has revealed the Viziv Adrenaline Concept, which is the first study to adopt the company’s “Bolder” design language.

Through the new philosophy, Subaru aims “to broaden the brand’s outlook, define the characteristics of Subaru vehicles more prominently, and create more enjoyment for all passengers.”

All those objectives sound good but are quite vague. While the automaker isn’t willing to reveal much about its intentions with the new concept car, the photos reveal a youthful crossover with a sporty look.

Subaru says the body shape exhibits a dynamic and strong feel, with highlights including the unique roof design and prominent body cladding. The roof not only looks cool but also reinforces the body structure.

Other notable details include the sleek LED headlights and taillights, lack of door handles, rearview cameras, white accents on the alloy wheels shod with rugged all-terrain tires, and the reasonably high ground clearance.

The Subaru Viziv Adrenaline Concept is said to combine “utility that supports active lifestyles with off-road driving capability that delivers enjoyment to go anywhere.” That certainly suggests greater capability off the beaten track than what a regular crossover can offer.

Maybe that’s why Subaru’s press release says the crossover study encourages the driver to “drive freely in mother nature.” Unfortunately, the Japanese automaker doesn’t say whether or not we should expect a production model based on this design concept. We sure hope that’s the case because it would be a shame if such a fresh design went to waste.

Whether it previews a small crossover or the next-generation Crosstrek/XV is anyone’s guess because Subaru hasn’t released the Viziv Adrenaline Concept’s dimensions.


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  • Subaru has a great starting point here..

    • Loquacious Borborygmus

      Yes but it’s how it’ll finish up that I’m worried about.

  • The production model will 100% NOT look like this. I’m calling it! Hah!

    • Bo Hanan

      My fear is that this concept is so dull that it will likely come to market with the design intact.

  • Bash

    Cool, but again, Subaru is always over promise and under deliver. It’s like their designer sure have brains and are talented but their production team doesn’t. lol

    • Maximilian Norlande Rabbitt

      I couldn’t agree more 😛

  • Emoto

    Is it just me, or does that look like a Volvo?

    • Thetruthísntalwayspopular

      Sure, if a Volvo had hit a Concrete Barrier at 80mph.

  • MayTheBestCarWin05

    Why does Subaru keep making these amazing concepts when they know good and damn well their customer base is full of the most pragmatic, vanilla ice cream, bland buyers??

    We’re all hip to your game Subaru. Just go build your good but boring cars and stop wasting money on concepts and autoshows.

  • Marty

    Subaru are so conservative that they don’t even change their concepts that much from year to year. I couldn’t tell which looks more recent, this or the XV concept from three years ago.

  • MarkoS

    A concept that previews the some of next Crosstrek. FGS stop the concept to production whining, Subaru doesn’t even name their Concepts after production models as they are design exercises. Subaru takes a smart evolutionary design approach and will likely continue to do so, get over it. Lets just hope they learned something from the rare misstep with the Forester and even that won’t hurt them much.

  • TheAmerican2point0

    What is it with these crossovers and their shitload of plastic bodypanels?

  • Thetruthísntalwayspopular

    The Aztek is back wearing a Subby badge. What a P O S

  • Zandit75

    WTF is that??!!

  • EM1

    A 2 door variant would be a warm welcome and pay homage to the RS Impreza coupe of the late 90’s.

  • Ken Lyns

    Production version will probably get a dog-slow 100-hp engine and CVT…

  • Paul

    Get rid of that awful black cladding and it wouldn’t be so bad.

  • no25

    The design is already so dull and boring on the concept that if Subaru follows their typical concept-to-production transformation, it will look dated before it even hits showrooms.

  • SteersUright

    Looks cool. But, this is Subaru. This cool concept will somehow morph into a dull Forester.

  • Jake
  • Wandering_Spirit

    Then after the nice renders come the real Subarus and reality hits.

  • ctk4949

    Yes we all know, that it will NEVER look like that. The only thing they will keep are the Subaru emblems, lol!!

  • Sybill Julian

    Subaru. lol at final production vs concept

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