Not long after Tesla controversially ditched its popular Referral Program, it has re-introduced it, albeit with a few alterations.
In a blog post posted to Tesla’s website, the electric automaker conceded that its customers absolutely loved the Referral Program and that it was one of their favorite reasons to encourage friends and family to also buy Tesla vehicles. Unfortunately, the program cost the automaker a lot of money and has now been re-worked to still reward owners without hurting the company financially.
The new Referral Program will operate as follows: whenever someone purchases a new Tesla with a friend’s referral code, both parties will receive 1,000 miles (1,600 km) of free Supercharging. Additionally, each successful referral an owner records will give them a chance to win a Model Y Founder’s Series monthly and a new Roadster Founder’s Series quarterly. The cars which will be given away are both signed by Elon Musk and design chief Franz von Holzhausen.
Owners who already have unlimited Supercharging will be rewarded with two chances to win for each referral, while the company says this new program will help to save it money in the long run.
Under the previous Referral Program, Tesla owners were offered a plethora of prizes, the most expensive of which was a Roadster Founders Series. All you had to do was successfully refer 50 new customers to the electric automaker and you’d get a Roadster. It remains to be seen how many Roadster build slots the company gave away as part of this rewards program.
Other prizes included having SpaceX send a personal photo of yours into deep space orbit, forged wheels for the Model 3, Tesla unveiling invitations, and a free Founder Series Powerwall 2.