Audi Subscription Service Gets More Affordable, Starts At $995 A Month

Audi of America is tweaking its subscription service and lowering the cost of entry.

Available exclusively in the Dallas-Ft. Worth metropolitan area, the Audi Select service is gaining a new Core Collection tier which starts at $995 per month. This makes the program more competitive with Access by BMW and the Mercedes-Benz Collection which start at $998 and $1095 per month, respectively (in different markets).

Members who choose the Core Collection will receive access to a handful of different vehicles including the S3, A4, Q5 and TT Coupe. Users are allowed two vehicle swaps per month and the $995 fee includes insurance, maintenance, roadside assistance, taxes and unlimited mileage. Audi also throws in two days worth of car rentals from Silvercar.

Customers with bigger wallets can continue to opt for the Premier Collection which costs $1,495 per month. It includes access to the entire Core Collection as well as more premium vehicles such as the A5 Cabriolet, S5 Coupe, A6 and Q7.

In a statement, Audi of America CFO Matt Carpenter said “Building off of the early success of the Audi Select product, the introduction of the Core Collection now offers our Dallas-Ft. Worth customers even more options to consider.” He went on to say the automaker is committed to creating “a suite of mobility products and services that offer increasing access and flexibility to our Audi customers.”

While Audi’s new Core Collection undercuts the competition in terms of pricing, it has a more limited vehicle lineup. Mercedes’ Signature tier provides access to seven vehicles including the CLA 45, C 300 Sedan / Coupe / Cabriolet, GLC 300 SUV / Coupe and SLC 300 Roadster. Likewise, BMW’s Icon tier has six vehicles including the 330i, 300e, X2, X3, i3 and M240i Convertible.

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  • Ben

    Automobiles are usually the most expensive asset people own, outside of their home or place of residence. As an automotive enthusiast, it tickles my fancy to have the opportunity to drive an entire automakers fleet for a fixed cost. However, the financially responsible adult sees that it is not a wise choice. Yes, there will be people who can afford it and it won’t negatively affect them, on the surface. That constant pipeline of money Audi has linked to your pocket will partially choke the other tributaries that you have leading to mutual funds, savings, stocks, bonds or seed money.

    TL;DR: Wonderful idea for Audi, but terribly stupid choice for 99% of people to make.

    • MarketAndChurch

      It’s probably for people who enjoy other seeing them driving a new vehicle all the time, but the price + options don’t make very much sense. You could probably lease a well-equipped Q5(for utility) and S3(for fun) for just a little bit more than this entry-level tier, giving you two cars, with the option to buy them both at the end of your lease for much less than to buy them brand new, and the ability to divide your total millage between both cars. Either way, there are better ways to waste your money, and this isn’t it.

      • Ronald Roman

        You can lease a Q5 AND a S3 for less than $995/mo together, including insurance, taxes, maintenance and road assistance? With no down payment? Where do I sign?

        • FoxJ30

          No, you probably can’t – but you can probably lease an S3 for $500/month, and with the money saved, rent an SUV (or whatever) one weekend a month when you need it.

    • pcurve

      Might makes sense if insurance premium in your area is like $2-3k/year, you drive a lot, you want to drive an audi, and get a new audi every year. otherwise horrible choice.

  • TheBelltower

    This makes sense if it is a business deduction. I suppose this could be considered a car rental. Yes?

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