Ford CEO Says Company Is “Turning The Corner” After Lackluster 2018

Ford chief executive Jim Hackett says that the car manufacturer is “turning the corner” after a disappointing 2018, Auto News reports.

Speaking at the Detroit Economic Club, the man who replaced Mark Fields at the helm of the Blue Oval admitted that “no one in the company was proud” after profit margin fell to 4.4 per cent from 6.1 per cent the previous year. Hackett addressed this in an end-of-year letter to employees.

“My reason for writing about it was not to tell them they did a bad job. It was to tell myself I can be better. I’m telling myself I can’t have another year like that. Not that I’m worried about getting fired; it’s like, who wants to spend their time being average?” Hackett wrote.

“We’re turning the corner. Just trust me on this. You’re going to be reading a lot about Ford performance going forward.”

Hackett believes he has put Ford in such a position that it’s capable of getting through a recession and also says that he has helped drastically reduce delivery times of new vehicles.

Speaking on the issue of autonomous vehicles, Hackett said that Ford intends on introducing a dedicated self-driving vehicle for commercial use that’ll go on sale in 2021. This vehicle will be used with Domino’s Pizza and Postmates to facilitate autonomous grocery deliveries.

“We’ve overestimated the arrival of autonomous vehicles. We’ll be ready, but its application’s going to be narrow, what we call ‘geofenced,’ because the problem is so complex. When we break through it, it will change the way your toothpaste is delivered,” Hackett commented.

more photos...
  • ME


  • Eagle By Singer

    Maybe produce cars that look better? Like the 2016 focus RS, etc.

    Not boring, generic SUVs and cuvs like they announced a week or two ago.

  • charlotteharry57

    This article is a bit behind the times. Yesterday, Hackett, the doof, admitted that Ford had drastically overestimated the demand for AVs and was stepping back, only to initially focus on commercial uses for them. We’re waiting on Mary to admit, and do, the same. Time will tell, in short order, if Ford is turning the corner and recession-ready. With the massive dependence on pickups, I’m not so sure. At least they have a new team in place now should Hackett leave or get the boot.

    • lagunas3ca

      With a hefty cash reserve like Ford’s, a recession means nothing.

  • TheAmerican2point0

    Uhhh maybe their profit fell because they stopped selling sedans? Maybe their profit fell because their cars aren’t as good as competitors?

    • LJ

      They sold sedans in 2018.

  • FlameWater

    Company needs consistency, nobody wants to buy from a car company that’s trying to find itself.

Watch The 2020 Corvette C8 Unveiling Live Here At 11 PM EST

The wait is finally.

This Is The Chevrolet C8 Corvette Before You’re Meant To See It

The new Chevrolet C8 Corvette features a design unlike any other ‘Vette.

Sideways Master Dean Kearney Drifts 1,350 HP Viper – In The Rain!

Even a stock Viper is notoriously difficult to manage, so we can only imagine how skilled one must be to accomplish such a feat.

Aston Martin Vantage Gets Up To 691 HP Thanks To McChip-DKR

The Stage 3 Vantage could probably keep up with a DBS Superleggera for considerably less money.

Apple Patents Steer-By-Wire System For Autonomous Cars

While building its own autonomous vehicle seems unlikely, Apple is very interested in developing systems that’ll be used by other manufacturers.

2020 Hyundai Accent Gains New Engine, But Loses Power

While the 2020 Accent is down on power, the model is more fuel-efficient than its predecessor.

Facelifted Mazda2 Bows In Japan With Subtle Styling Changes

The updated hatchback features new fascias, improved seats and a returned suspension.

BMW Appoints Oliver Zipse As Its New Chairman

The 55-year old will succeed Harald Krueger at BMW’s top spot from August 16.

2020 Corvette C8 Interior Makes An Early Appearance In All Its Glory

The Corvette C8 is not out just yet, but an official image of the interior has found its way online.

Toyota Unveils Custom Electric Shuttle For 2020 Tokyo Olympics

Toyota’s new Accessible People Mover has been designed to transport athletes, staff and visitors at the 2020 Olympic Games.