We reached out to Ford and confirmed the story that has been updated with commentary from a company spokesperson. (Update)
The Ford Ka+ hasn’t been doing so well in Europe in terms of sales compared to its rivals such as the Renault Twingo or the larger, but much cheaper, Dacia Sandero. As a result, it will be discontinued at the end of the year.
Ford of Europe’s Product Communications Manager, Finn Thomasen, told us that they will pull the plug on the Ka+ this fall. “Production of the Ka+ for Europe concludes in September and will be available for our customers as long as stocks last.”
Aside from the poor sales of the city car, discontinuing it will also help Ford improve its overall CO2 emissions. “Ka+ would be subject to CO2 penalties in 2020, making it less attractive to customers in a very competitive segment”, he said. “The decision also is in line with our strategy aimed at strengthening the Ford brand and creating a sustainably profitable business in Europe, including by taking action to improve or exit less profitable vehicle lines.”
With Ford dropping the Ka+ from Europe, the Fiesta will act as the new entry-level model. There’s a £4,370 ($5,715/€5,071) price gap between the entry-level versions of the two in the United Kingdom, so we wouldn’t be surprised if Ford decides to cut down on some of the equipment level in the Fiesta in order to come up with a new base variant that will implicitly be more affordable.
We also asked Mr. Thomasen about such a possible move, but he declined to comment.
Speaking of pricing, the outgoing Ka+ Studio can be had from £11,300 ($14,778/€13,113) in the UK. The Zetec starts from £12,300 ($16,086/€14,274) and the jacked-up Active has a £13,450 ($17,590/€15,608) price tag. The latest Fiesta, on the other hand, is priced between £15,670 ($20,493/€18,184) and £22,450 ($29,360/€26,052).