Hyundai will soon unveil its new Venue crossover at the New York Show, but the South Korean automaker’s SUV and crossover plans could grow with the arrival of another model, which may be called the Pavise.
A search on the New Zealand Intellectual Property Office website reveals that Hyundai filed an application to trademark the name ‘Pavise’ on the 3rd of April, 2019. The application remains “under examination”, but the description shows the name being trademarked for use on “Automobiles; vans [vehicles]; trucks; motor buses; electric vehicles.”
While Hyundai hasn’t yet, to the best of our knowledge, applied to patent the Pavise name in the U.S. or Europe, it is possible that it has plans to do just that after making the initial application in New Zealand.
Hyundai loves SUVs and crossovers
It has become customary for SUVs and crossovers from Hyundai to be named after specific places. For example, you have the Santa Fe, Palisade, Tucson, and soon, the Venue. By comparison, Pavise was the name given to shields used from the late 14th century through to the early 16th century, but the name is thought to come from the Italian city of Pavia. This might be the reference Hyundai is trying to make with the new moniker.
It’s impossible to say with certainty that a new Hyundai crossover dubbed the Pavise is in the works, but the upcoming the Venue speaks volumes of the automaker’s intentions to grow its presence in this market.
Be sure to stay tuned as it’s possible additional details about the Pavise will come to light.