Is The Genesis Mint Concept A Warning Shot To MINI?

The new Genesis Mint concept arrived in New York, posing as a luxury electric city car or as the company describes it “an accessory for the modern, urban lifestyle”.

The tiny two-door, two-seater city car bets heavily on its organic, three-box design and features a pair of scissor hatches instead of the traditional third door. That’s because the rear end hosts the charging port for the floor-mounted battery pack. It looks interesting to say the least.

The concept was created through a collaboration between the brand’s design studios in Germany, USA and South Korea. It’s finished in “Hunter Green” matte paint and features quad lamps both at the front and the rear that are stretched across the width of the body.

The interior is minimal and impressively airy, taking inspiration from European furniture design and the Korean tradition of embracing the empty space, according to Luc Donckerwolke, Executive Vice President and Chief Design Officer of the Hyundai Motor Group.

Everything is covered in cognac leather, with the steering wheel surrounded by no less than six displays and a seventh one sitting on its center, showing primary information to the driver. The rear compartment is easily accessible through those scissor openings, offering a low load-in point for easier access.

And while Genesis didn’t share any technical details about the electric powertrain that supposedly powers the Mint Concept, they did say that the driving range is up to 200 miles (321km) and that it is compatible with 350kW fast charging.

Is Genesis really going after Mini and its future electric models? Only time will tell.

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  • WHY IS THIS CAR GETTING SO MUCH PLAY HERE? THIS IS LIKE THE THIRD ARTICLE TODAY.

    • CBV2020

      Because it’s GREAT!!! You wouldn’t test drive it?

  • MarketAndChurch

    Stunning. If Bentley was tasked in helping Tesla make a small luxury EV, it would probably look like this.

    • Smith

      … and fail miserably. Bentley, what? And Tesla only has one styling for their cars, this is far to radical for Tesla and doesn’t look anything like their one design cookie cutter approach, not boring enough.

      • MarketAndChurch

        Yeah but their(Tesla) lead designer designed the Mazda Furai and Nagare. There are themes on new Tesla’s and those Mazda concepts that you see on this vehicle.

  • Smith

    I don’t think Mini has anything to be afraid of from this thing. This is one of the worst car concepts ever devised, it is pure concept with zero production capability and is not an attractive car at all. Even the laugh show was a suffering event, nothing new or imaginative here. It is just nothing and will never make it to production.

  • Shobin Drogan

    Looks like a rocket league car, i dig it.

  • ctk4949

    I like the exterior, but that interior is too minimal.

  • Toronado_II

    Some nice details, but not a fan.

  • CBV2020

    I want it!

  • Oh this is simply brilliant. To give old style cues – like the sweeping line that goes to the rear wheel well – within a super modern context is very sweet indeed. A terrific exercise that I truly hope comes to fruition.

  • SteersUright

    A warning to Mini? Is there any hope this gets to production? Otherwise, wth are you talking about?

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