Smart’s Future In America To Be Decided By This Summer

Smart’s future was recently secured thanks to a new joint venture with Geely. That’s good news, but the picture isn’t entirely rosy as the brand might withdraw from the United States.

Nothing is official as of yet, but Motor Trend talked to Daimler board member Britta Seeger who said “We’re deciding how to proceed with Smart in the U.S.” Seeger stated talks are continuing, but a decision should come before summer.

Smart arrived in the United States in 2008 and was initially successful as they sold 24,622 units. However, sales quickly plummeted and were down to just 5,927 units two years later.

Sales recovered a bit in following years, but their most recent peak was 10,453 units in 2014. Since then, it’s been a downward spiral and just 1,276 units were sold last year. 2019 is looking even worse as Carsalesbase data shows U.S. dealers have only sold 231 units through the first three months of the year.

The minuscule numbers probably make it hard to justify Smart’s continued existence in the United States, but the joint venture could complicate the decision. Under the terms of the deal, a new-generation of Smart electric vehicles will be built in China and go on sale in 2022. The models will be sold globally and that could suggest the brand still wants a presence in the United States. If that’s the case, Smart USA might have to struggle for the next few years until new products arrive.

Regardless of what happens, the next-generation of Smart vehicles will be styled by Mercedes and engineered by Geely. The companies haven’t said much else about their plans, but they did confirm their intention to expand the Smart lineup to include a model in the B-segment.

  • Mike anonymous

    How many times am I going to have to say this… BUILD THE “ForStars” & “ForUs” as an affordable EV to rival the likes of BMWs’ Mini.
    When these concept vehicle debuted originally there was huge interest from across the world in numbers markets to see them, but nothing ever came to fruition with them. They had both running and fully working prototypes of both vehicles and they both are nearly production ready vehicles. (Note both were built as EVs’ originally).

    https://uploads.disquscdn.com/images/374b9baed0b963431baac27e946678e568bbd3e970d258dd95cdd4760061014b.png
    https://uploads.disquscdn.com/images/cb80898cc721086a19a1a201b021ef2639f357e5c7ecdd77287aa45df5a66221.png

    They both would do great against the Minis’ CountryMan and would certainly be a great alternative to a number of other vehicles within the marketplace, out there.

    It would be amazing what two vehicle could do for the Smart brand. Mercedes has the capacity and ability to go head to head with BMWs’ mini brand. They need to make the decision to allow Smart to flourish with the proper support behind the company itself. If they are concerned with selling vehicle, then they will first need to build a vehicle people will want to buy.

    • Astonman

      Those do look good. Really like the red one. What blows my mind is how bad the gas mileage the Smarts got. Mid 30’s for a car that small.

  • Mr. EP9

    It doesn’t have one?

  • YUDHA BAGASKARA

    since 3rd gen, smart are no longer using mercedes platform

  • Astonman

    thanks for the info Emjayay

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