GM Says It Needs To Get Battery Cell Costs Right Before Making Electric Pickup

The upcoming electric pickup truck from General Motors has been the talk of the town in recent weeks, and company president Mark Reuss has now provided some additional details about it in a video interview with Bloomberg.

While talking about the company’s $150 million investment into its Flint truck plant, Reuss said that the company needs to jump over a few hurdles before it can viably produce an electric pickup truck. Consequently, he was unable to give a date for when that vehicle will be launched.

Also Read: GM President Confirms Development On Electric Pickup Has Started

Reuss says that, because so many pickup truck owners rely on their vehicles for work, GM needs to ensure that charging times of EVs are reduced for them to appeal to these types of buyers. In addition to fast and easy charging, Reuss said the U.S. requires a larger supporting infrastructure.

The challenges don’t stop here. According to him, General Motors will only be able to sell an electric pickup truck when the prices of such vehicles reach parity with petrol or diesel-powered trucks. These EVs will also need to be as bulletproof-reliable as the conventional ones, while also providing exceptional hauling and towing abilities. After all, why would someone buy an electric pickup if it’s more expensive, less reliable, and less capable than an ICE alternative?

Based on those statements, it doesn’t seem as though the company’s electric pickup will compete in the same luxury space as the Rivian R1T. And this will probably please many buyers contemplating making a switch to electric power in the coming years for their hauling needs, as they will be able to afford it.

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  • marioGTI

    This and also make it less ugly..

  • Hot Twink

    Might want to get the exterior and interior styling right as well.


  • Diego Matter

    And reduce the front area massively to reduce drag and also reduce weight, to make batteries smaller=cheaper and faster charging.

  • Raymond Ramírez

    Seems that Ford will win the domestic EV truck market. It has several F-150 test mules on open roads, the price will be much cheaper than the Rivian and Tesla prototypes, and Ford has the most truck experience with over 5,000 service centers and almost a million F-150 trucks running in all the world.

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