Nissan Survey Finds Sedans Popular Among Younger Buyers

After surveying both car owners and non-owners around the world, between the ages of 18 and 65, Nissan found that the sedan segment is still going strong, especially in the eyes of younger buyers.

Among those who don’t own a sedan, 75% said they would consider buying one either now or in the future. For millennials, that number goes up to 8 in 10, while the number for Gen Z buyers is nearly 7 in 10 (68%).

Even now, the Japanese automaker is continuing to build new sedan models with bold design characteristics, such as the latest Altima or the all-new Sylphy.

“Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car,” said Nissan VP of product strategy and planning, Ivan Espinosa. “As some of our competitors walk away from sedans, we’re seizing the opportunity.”

Also read: Honda Slowing Accord, Civic U.S. Production But Won’t Give Up On Sedans

Nissan’s ProPILOT 2.0 next-gen driver assistance tech will also debut on a sedan, specifically on the new Skyline which goes on sale in Japan this fall.

“Nissan cars are offering customers more advanced features than ever,” added Espinosa. “In the months and years to come, Nissan sedan driver will enjoy more autonomous technologies, more advanced and electrified powertrains and more connectivity.”

Back to the survey – it seems that 71% of participants are passionate about travel and adventure, with 62% saying their passions lie in exploring nature and the outdoors. As for those less interesting statistics, 42% of sedan drivers believe their car has its own personality and over a quarter of them (31%) have admitted to talking to their ride and even naming it.

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  • performante

    I must be one of the other two. I never considered a Nissan when I bought my Challenger lol

    • Jason Miller

      The survey is for sedans in general, not Nissan products in particular.

      • performante

        Ahh, you’re right. Reading>Me

  • HaltestelleLuitpolthafen

    Yeah, maybe their lowest B and C segment models because that’s what they can afford. You can buy a Versa for $10,000 in the US.

    Bogus survey is bogus.


    Low end sedans, not midsize

    • The Toyota Corolla is a compact car which is also considered an entry level car

  • Of course this is why the Honda Civic and Toyota Corolla are popular with young adults. Nissan Sentra is not as reliable as those 2, so Nissan is not considered.

    • Jason Miller

      Drove a new Corolla. Hated it.

      • :/ Yurr

        Me too. Engine buzzy and seats uncomfortable.

  • TheBelltower

    Not surprising. Sedans are generally cheaper.

  • Loquacious Borborygmus

    Strangely, it’ll probably be their novelty value that attracts as well.

  • Stephen G

    I know right…that’s why nobody wants a Ferrari either.

  • Bill Nguyen

    Too bad most millennials are poor AF.

  • rover10

    No surprise here, the SUV is ostensibly a ‘Third Age’ vehicle due to their ease of ingress and egress.

  • EyalN

    Every time gas prices are going up people want to get sadans or hatchbacks again.
    It’s a real dumb idea to stop selling sadans

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