After surveying both car owners and non-owners around the world, between the ages of 18 and 65, Nissan found that the sedan segment is still going strong, especially in the eyes of younger buyers.
Among those who don’t own a sedan, 75% said they would consider buying one either now or in the future. For millennials, that number goes up to 8 in 10, while the number for Gen Z buyers is nearly 7 in 10 (68%).
Even now, the Japanese automaker is continuing to build new sedan models with bold design characteristics, such as the latest Altima or the all-new Sylphy.
“Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car,” said Nissan VP of product strategy and planning, Ivan Espinosa. “As some of our competitors walk away from sedans, we’re seizing the opportunity.”
Nissan’s ProPILOT 2.0 next-gen driver assistance tech will also debut on a sedan, specifically on the new Skyline which goes on sale in Japan this fall.
“Nissan cars are offering customers more advanced features than ever,” added Espinosa. “In the months and years to come, Nissan sedan driver will enjoy more autonomous technologies, more advanced and electrified powertrains and more connectivity.”
Back to the survey – it seems that 71% of participants are passionate about travel and adventure, with 62% saying their passions lie in exploring nature and the outdoors. As for those less interesting statistics, 42% of sedan drivers believe their car has its own personality and over a quarter of them (31%) have admitted to talking to their ride and even naming it.