PSA Group Starts Building Peugeot 208s In New Morocco Factory

Production of the Peugeot 208 has officially started at PSA Group’s new factory in Kenitra, Morocco.

PSA Group invested 557 million euros ($629 million) in its new manufacturing facility, which will produce models based on their latest CMP compact car architecture. The annual capacity of the new factory is 200,000 vehicles.

The new Peugeot 208 will be joined by more PSA Group models, including new versions of the Peugeot 301 and Citroen C-Elysee, which are small sedans offered mainly in developing markets. The new plant will export its cars to 80 countries according to PSA Group.

Also Read: New Peugeot 208 Is A Supermini With Sex Appeal

“At the heart of the Middle East and Africa region, Morocco is an historic and strategic market for our Group and its four brands, Peugeot, Citroën, DS and Opel,” said Jean-Christophe Quémard, member of the Managing Board of Groupe PSA said. “We are forging a unique partnership in Morocco’s automotive industry, thanks to the help of all our partners and the support of the Moroccan authorities.”


The new factory will eventually employ 4,500 workers at full capacity, which is expected to be achieved in the next two years. PSA Group expects the new facility to create around 20,000 direct and indirect jobs.

Rival automakers have also factories in Morocco, thanks to the low wages and big incentives, including Renault with its two factories in Tangiers and Casablanca.

Peugeot will also continue building the 208 hatchback at its Trnava factory in Slovakia.

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  • StrangerGP

    I really hate those black wheel arches, at least they’re optional. They make the small 208 look silly and besides there’s a 2008 model for people wanting a car with a crossover body.

    • it’s not meant to make it look SUV, it’s to give a cartoonish like impression of huge wheels. I think it partialy works, I don’t like, but I see the effect.

  • Aeromann

    Made in France? LOL

    • fortunately All Volvos are made in Sweden, all Mercedes and BMWs in Germany, All Cadillacs Fords, Chevys… in the US, all Nissan, Toyotas… in Japan… otherwise LOL dude they would be crap. Imagine if Iphones came from China and not California !

  • Really didn’t see any clues that I was Ironic?

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