VW Names U.S. Women’s Soccer Star Alex Morgan As Brand Ambassador

Volkswagen has named soccer star Alex Morgan as its newest Brand Ambassador, a collaboration that’s meant to inspire a whole new generation of soccer players.

The U.S. women’s national soccer team is on a roll right now, winning its first two games of the FIFA Women’s World Cup. In their first match of the tournament, the U.S. team came away with a 13-0 win over Thailand, a game in which Morgan scored five times.

The collaboration between VW and Morgan also includes a commercial dubbed ‘Inspire’, featuring the Atlas SUV and a young girl who’s eager to replicate her idol’s moves on the pitch.

“Alex Morgan is a strong, dedicated advocate for the sport of soccer, and has inspired millions over the past decade. Her efforts have proven when we pave the way for the next generation, we change their destination,” stated VW of America marketing exec, Jim Zabel. “Alex is a perfect brand ambassador for Volkswagen and will help us communicate our ‘Drive Bigger’ brand positioning, on and off the pitch.”

Also read: Renault Signs Soccer Legend Thierry Henry As Brand Ambassador

Morgan’s ambassadorship will continue through and beyond the striker’s probable return to the Summer Olympic games in 2020, with Volkswagen serving as automotive partner to U.S Soccer through 2022 – the automaker is committed to helping soccer become more popular in the United States.

As for VW’s ‘Drive Bigger’ campaign, the slogan isn’t meant to be taken literally, but figuratively, as in “driving something bigger than ourselves.” The German brand’s ultimate goal is to become carbon neutral on a global scale by the year 2050.

 

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  • Bo Hanan

    ……?????

  • TheAmerican2point0

    Woooowww… a car company sponsors someone that plays a sport? No one cares

    • Six Thousand Times

      You posted. You care.

  • Bill Nguyen

    Of course they’d choose the best looking player, and not the best one…

  • Rick Astley

    What a strange name for football.

  • Super Rob

    Life just looks a lot nicer for the pretty people. If I played soccer a toilet plunger company would be my only shot at endorsements.

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