MINI Could Go EV-Only, But They Won’t Rush It

MINI unveiled the Cooper SE earlier this week and it could be just the tip of the iceberg as the brand might go electric-only.

Speaking to Auto Express, BMW’s board member for Transformation Electro Mobility said the brand could go electric-only as consumers are becoming more interested in electric vehicles and cities are clamping down on vehicle emissions.

Peter Schwarzenbauer went on to say the Clubman plug-in hybrid has been more successful than they anticipated and this “shows electrifying MINI is the right way to go.” He added, “Step-by-step we [will] electrify the MINI lineup completely – this fits perfectly with the brand.”

While going EV-only helped to put a nail in Smart’s coffin, it appears MINI doesn’t want to make the same mistake and rush the issue. As Schwarzenbauer explained, it’s important for customers to have a choice whether or not they go electric.

As he explained, there are still a number of drivers who need to travel long distances and electric vehicles won’t necessarily appeal to them. That’s certainly the case with the Cooper SE which has an underwhelming range of between 146-168 miles (235-270 km).

Also Read: MINI Cooper SE Breaks Cover With 181 HP Electric Motor, Up To 168 Miles Of Range

Of course, battery technology is improving and ranges for electric vehicles are climbing. In particular, models such as the Chevrolet Bolt, Hyundai Kona Electric, Kia Niro EV and Nissan Leaf Plus can all travel in excess of 200 miles (322 km).

While MINI won’t go electric-only overnight, Schwarzenbauer suggested it could happen after 2030. Nothing appears to be set in stone, but reports have suggested the automaker is working on additional electric vehicles including a production version of the Rocketman concept.

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    • Alex Stoyanov

      Why are you yelling? We can all hear fine 🙂

      • SCREW OFF.

        • Alex Stoyanov

          … a true intellectual, I see. LOL

  • Bobby Lee

    Mini is a novelty that is wearing off. I give them 10 more years.

    • Sovereignty

      Here in Europe, MINI sales have been rising year-on-year ever since BMW took over in the late 1990s. In 2002 they sold 105,730 cars here whilst last year they sold 216,948 cars. Meanwhile, MINI’s relative success in maintaining a small but stable foothold in the US market stands in contrast to the failure of brands like Smart or Toyota’s Scion. We all remember Volkswagen failing to reinvent the Beetle, but MINI won’t be disappearing anytime soon.

  • Bash

    Smart smaller steps here are the correct way to move forward, it would be better to -say- by 2022 to have all their lineup electrified.

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