The Urus Effect: Lamborghini Sees Year-To-Date Sales Doubling Thanks To Its SUV

Well before the Lamborghini Urus was launched, the Italian company knew it would be its best-selling vehicle and year-to-date sales figures released by Lamborghini have confirmed this to be the case.

Between January 1, 2019 and June 30, 2019, Lamborghini sold a total of 4553 vehicles around the world. By comparison, the company sold 2327 vehicles in the first half of 2018 prior to the Urus hitting showroom floors, 96 per cent fewer cars than it has shifted in the first half of this year.

This year, sales of the Lamborghini Urus topped 2693 examples or 59 per cent of sales from the brand. Interestingly, sales of the Lamborghini Aventador and Huracan slipped to 1860 units from the 2327 sold in the first half of 2018.

Also Read: Lamborghini Could Be Working On An Urus “Performante” – And We Love It

Lamborghini hasn’t said why demand for the Aventador and Huracan has dropped but we suspect it has something to do with the former inching towards the end of its lifecycle and reports of a V12 hybrid replacement for it coming soon.

The strongest market for Lamborghini is the U.S. (surprise, surprise) followed by China, the United Kingdom, Japan, and Germany. Lamborghini reports its strongest growth in America with a 128 per cent sales increase over last year. Sales in Asia Pacific also jumped by more than double to 1184 units while sales in EMEA (Europe, Middle East, and Africa) rose by 67 per cent to 1826 units delivered.

Shortly after the Urus was launched last year, Lamborghini chief executive Stefano Domenicali said about 70 per cent of Urus buyers are new to the brand.

more photos...
Someone Wants To Make A Fortune Off A McLaren Elva Build Slot

The German used car dealer behind the ad will charge you $3,295,730 for the McLaren Elva build slot.

TeslaCam Catches Chevy Silverado Rear Ending Model 3 Inside Car Wash

The Tesla driver learned you should always watch your back, even in an automatic car wash.

The Porsche Taycan Is An EV You Might Actually Want To Drive

The Porsche Taycan range is topped out by the Turbo S variant, which offers up to 750 hp.

Dahler Gives 2020 BMW X3 M 601 HP, Turns It Into A Supercar Challenger

With 129 HP more than standard and a top speed close to 186 mph, few cars on the road can beat this tuned BMW X3 M.

Audi TT RS Laps The Hockenheim Quicker Than The Old R8 4.2 FSI

At 1:57.70, the Audi TT RS proved faster than the Aston Martin Vantage and Corvette Z06 as well.

Mercedes-AMG C63 S Ready To Bite Your Face Off With Carbon-Look Wheels

The Mercedes-AMG C 63 S is powered by a twin-turbo 4.0-liter V8 that delivers 503 HP.

You Don’t Know How Brutal Mercedes-AMG’s A45 S Is Until You’ve Experienced It

The 415 HP Mercedes-AMG A45 S mega hatch gets put to the test, and it’s one very fast ride.

Is The Seat Mii Electric City Car A Good Daily Driver?

The Seat Mii Electric has an 82 HP electric motor, a 161-mile range and starts at £19,300 in the UK.

MS-RT’s R185 Ford Transit Custom Is All Show And No Go, Will Still Cost You £37,995

The Ford Transit Custom-based MS-RT R185 is limited to 40 examples and solely available in Slate Grey.

Just After 2 Years At BMW, Jozef Kabaň Returns To VW Group To Lead VW Brand’s Design

After moving to BMW two years ago, Kaban will return to the VW Group in July 2020.