Audi Gets U.S. Pumped Up About RS6 With Touching ‘Avant Story’ Spot

If you’ve been living in the U.S. for the past 25 years or so, then multiple generations of fast Audi wagons have passed by you without having the opportunity to purchase one from a local dealer.

Insanely fast Avant models are sort of an Audi staple. It all began with the 1994 RS 2 Avant, a car co-developed along with Porsche. Following a short one-year production run, buyers had to wait nearly half a decade in order to get their hands on the B5 RS 4 Avant, and like the RS 2, this car was only available outside of the U.S.

Next in line was the 2002 RS 6 Avant, followed by the legendary 2005 RS 4 Avant, which was powered by an award-winning, high-revving, naturally aspirated V8 engine. Then came the 2008 RS 6 Avant, with its 580 HP twin-turbocharged V10 lump, the latest-gen RS 4 Avant in 2012 and the C7 RS 6 Avant in 2013.

So how do you go about depicting 25 years of not being able to get any of these cars (officially) in the States? Well, Audi went with a nearly 7-minute long ad titled “An Avant Story”, told through the eyes of a little boy who grew up loving fast Audi wagons.

Also read: How Does The All-New Audi RS 6 Avant Compare To Its Predecessor?

Despite its length, the spot is very enjoyable and it fittingly ends with the main protagonist finally getting to experience Audi Sport’s latest creation, the all-new 2020 RS 6 Avant.

Unveiled earlier this week, the new RS 6 is powered by a twin-turbo 4.0-liter V8 engine, producing 592 HP (600 PS) and 590 lb-ft (800 Nm) of torque. That’s good enough so as to accelerate you from zero to 62 mph (100 km/h) in as little as 3.6 seconds.

When is it coming to the USA?

Audi’s newest super-performance estate is expected to arrive in America during the second or third quarter of next year as a 2020 model, with a price likely near its Mercedes-AMG E63 Wagon rival that starts from a little over $108,000 in the States.



    lame gif

  • R12Nein

    That part when he was crying alone in the car really resonated with me.. those Audi repair bills are no joke.

  • Ben

    Commercial was a bit long and boilerplate, but I loved seeing all the models. I like the design of the RS6. It truly offers the performance and practicality of a sedan with the storage solutions of a crossover. I’d like to see more than 592hp, just for ego purposes, and an option to replace all that piano black finish. Other than that, Audi smashed it!

    • Kash

      They’re probably leaving room in the power department for a performance version.

  • 31/12/2999

    why the hell i was crying?

  • A bit long, but great video. Too bad the states never had the C7 RS6

  • Blanka Li

    I have lusted for so long . . .

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