Ferrari Hits 812 Superfast Owner With Lawsuit Regarding His Instagram Posts

The flamboyant owner of a Ferrari 812 Superfast has been hit with a lawsuit from the Italian car manufacturer due to images he posts of his car on Instagram.

The man in question, Philipp Plein, has no less than 1.8 million Instagram followers and posts the usual array of images showing off his wealth. That means exotic cars, bikini-clad models, and private jets. Ferrari doesn’t want to be associated with posts like this it seems.

In a letter from Ferrari lawyers sent to Plein, the German fashion designer is told to remove a specific photo of his Ferrari 812 Superfast he posted with a pair of his custom shoes resting on the rear window.

View this post on Instagram

50 shades of 🍏 🍏 🍏

A post shared by Philipp Plein (@philippplein) on

The letter reads that “in these pictures, Ferrari’s trademarks are used again for promotional purposes of your brand and products, unlawfully appropriating the goodwill attached to them. Your behaviour, however, is even more harmful and serious in this case.” The letter goes on to add that Plein has displayed his Ferraris “with a lifestyle totally inconsistent with Ferrari’s brand perception, in connection with performers making sexual innuendos and using Ferrari’s cars as props in a manner which is per se distasteful.”

Also Read: Ferrari 812 Superfast Spider Tipped To Debut In September

Ferrari claims that “this behaviour” tarnishes the reputation of its brand. Unsurprisingly, Plein has not removed the social media posts, Jalopnik reports.

The Italian car manufacturer is not too fond of its vehicles being displayed in ways it doesn’t like. One particularly famous case from August 2014 involved successful DJ DeadMau5 being sent a cease and desist letter from Ferrari because his 458 Spider had a distinctive wrap inspired by Nyan Cat.

While Ferrari’s actions against Plein may be rubbing a few people the wrong way in this case, there is certainly some legal basis for the company’s concerns as the designer appears to be advertising his own brand of shoes without paying Ferrari a license to use their trademark.

View this post on Instagram

GOT A LOVE LETTER 💌 TODAY FROM THE LAWYERS OF FERRARI 🏎 asking me to delete the picture OF MY PERSONAL CAR WITH MY PERSONAL SHOES 👟 ON IT !!!!! I can’t even put in words how disappointed and disgusted I am about this unfair and totally inappropriate claim against me personally……obviously I love cars and ESPECIALLY FERRARI !!!! I bought my first FERRARI 10 years ago and recently I bought a Ferrari for my mother as her birthday gift !!!! I think it is absolutely ridiculous as a good client to receive such a letter from a company like FERRARI !!! This message goes out to the CEO Louis Carey Camilleri of FERRARI !! If you want to continue treating your loyal clients with such letters from your lawyers you will lose the support from many FERRARI FANS ! 👎 @scuderiaferrari

A post shared by Philipp Plein (@philippplein) on

  • Matthijs

    1.8 million followers.. yeah right. most pictures get a few thousand likes some fe 10 thousands. Most followers are propably just bought

    • Dan Hobbs

      Yes, you can literally ‘bulk buy’ email accounts and bots that will register themselves with whatever you tell it to. Most of these unknown people have bloated their stats in this way.

  • Dan Facciolo

    So PUMA got upset and Ferrari had to act…

  • dufonrafal .

    You should have started the article with that: “the designer appears to be advertising his own brand of shoes without paying Ferrari a license to use their trademark”

    Legit lawsuit, clickbait and misleading title/article.

  • uS’gedlemba

    Deja Vu?

  • TheBelltower

    “…Philipp Plein, has no less than 1.8 million Instagram followers”

    It’s a countable number so it should be “no fewer than ” instead of “no less than.” Jeezus, where did people learn to write?

    It doesn’t matter that Ferrari is involved or that these shoes are ugly AF. Try leveraging any established brand to promote another product, and this is likely to happen.

    • Marc Gruben

      I’m surprised the word “bespoke” didn’t show up here. You know, “bespoke shoes” and “bespoke followers”, etc. As for Ferrari, you have as many owners who bling up their cars to the point where I wouldn’t want to associate with them, as those who revere the brand and try to keep their cars pure. Having wealth does not automatically imply taste or good sense.

  • Mr. EP9

    Ferrari THREATENED him with a lawsuit if he didn’t take down the images. And those images of the shoes is nothing compared to the other image this owner took with his Ferrari. I’ve already seen it and you’re in for a treat.

  • exeptor

    Same article a week ago! Why?

  • Six_Tymes

    “in these pictures, Ferrari’s trademarks are used again for promotional purposes

    Ferrari isn’t wrong, its pretty obvious that photo shoot for those ugly shoes is using Ferrari trade marks as a back drop.

  • Mr. EP9

    I know, it was still worth mentioning.

  • Exotics

    So you can’t take pictures of your ferrari and post them online because ferrari can sue you?

    What a great car company, buy their car, post a picture of it and they sue you.

    Rofl. Great for humanity progressing forward

  • disqus_GpCsjlwup19

    is there any evidence that the green background is a Ferrari Car ? I dont see A car in the photo ………..

    • Vassilis

      Don’t be silly. The company’s badge and lettering is visible. That’s enough

  • McFly

    “a lifestyle totally inconsistent with Ferrari’s brand perception”

    Is it? Really?

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