According to Ferrari boss John Elkann, the Italian carmaker will expand its lineup of grand touring models, but won’t look to chase its rivals in terms of sales volume.
During his visit to Pebble Beach for the annual Concours d’Elegance, Elkann also hinted that Ferrari, best known for high-performance supercars, will unveil a new GT car this upcoming November, as reported by Autonews Europe.
Ferrari have already gone on record saying that by 2022, about 40% of their sales could come from GT models, as opposed to the 32% registered now. There’s also a plan in place to expand revenue to 5 billion euros ($5.54 billion) by 2022.
One eagerly anticipated model is the Purosangue SUV, which Ferrari will unleash directly at the Lamborghini Urus and to some extent, the Porsche Cayenne Coupe too. While such a move is expected to boost sales considerably, Elkann says that his company isn’t looking to move as much volume as Porsche.
The Ferrari chairman also reiterated that FCA remains open to opportunities to join forces with other carmakers, but is positioned to remain independent.
Earlier this year, FCA proposed a merger with Renault which ended up falling through after the French government (Renault’s biggest shareholder) intervened, forcing Elkann to withdraw the offer.
Regardless of what ends up happening with FCA, we expect Ferrari to hit their sales expansion targets, especially if models like the Purosangue SUV or this upcoming new GT model succeed at bringing in new customers, which they should.