GM’s Body-On-Frame SUV Shelved?

Rumors about a rugged, body-on-frame SUV from General Motors have been swirling around for awhile, but it appears the program might have been killed late last year.

Citing multiple sources, Muscle Cars & Trucks says the project was quietly shelved as part of GM’s restructuring in 2018. That restructuring called for the idling of five plants in North America and the elimination of a number of different models.

At the time, the company confirmed the move would spell the end to US availability of several different cars including the Buick Lacrosse and Cadillac XTS as well as the Chevrolet Cruze, Impala and Volt. What the automaker didn’t say was that the cuts also affected several unannounced projects.  Among them was the 32XX midsize truck platform which was originally slated to underpin the SUV as well as next-generation Chevrolet Colorado and GMC Canyon.

While new generations of the Colorado and Canyon are coming, they’ll reportedly ride on an updated version of their current platform. It remains unclear why the SUV couldn’t be adapted to fit the updated architecture, but GM could have decided to keep the modifications to a minimum to lower costs.

Regardless of reason, the SUV program is reportedly dead. MC&T also said the model would have been a GMC exclusive unlike the countless badge-engineered products that make up its lineup.

Also Read: GMC Jimmy To Be Reborn As A Body-On-Frame Jeep Wrangler Competitor?

If the report is correct, it’s a bit strange that GM wouldn’t enter a booming segment. The SUV was envisioned to battle the Jeep Wrangler and that model is a huge success as Carsalesbase data shows FCA sold 240,032 units in the United States last year.

Even the ancient Toyota 4Runner has seen renewed interest as the company almost sold 140,000 units in 2018. That’s nearly twice as much as four years prior.

2019 GMC Sierra AT4

  • FordMopar

    Typical GM… won’t do GMC Grantie and made Blazer a crossover. Bye!

    • charlotteharry57

      This actually was supposed to have been called Jimmy or Envoy.

      • FordMopar

        Yes I know. In addition to this. GM is terrible at making decisions…

  • charlotteharry57

    The Wrangler is in the top 20 in sales right now, still benefitting from the redesign. But, it usually isn’t anywhere near the top 20, so I doubt this is a big loss.

  • Paul

    Were they ever really serious about it?

    • no25

      True. It’s GM. They’re always all talk and no action.

  • Asmash

    It’s because GM doesn’t know what theyre doing. They are shrinking the company and setting it up for a sale or merger.

  • john1168

    What a shame. It would have been great to get a good, body on frame, mid size suv from GM. Something that could compete with the upcoming Bronco, 4 Runner and, in a way, the 4 door Wrangler. Decent 6 cylinder, maybe a 10 speed auto, halfway decent off road suspension, in a mid size package…. Yeah, doomed for failure I guess🙄

  • slither16

    Other than the Camaro, once something is gone from GM, it will never come back.

    • no25

      Or like the Blazer, it comes back as a disgrace.

  • Emoto

    Will GM ever have an actual car enthusiast with vision at the helm again?

  • sans the C8 GM has been becoming more and more medicre sense 2009…

    you need fun and cool stuff GM not just a lineup of medicre CUVs. a Jimmy/Envoy, a Sonic/Cruze or Malibu S or even SS! a Silverado Raptor fighter ANYTHING!!!

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