Volkswagen has embraced electrification and will be taking an important step into the future by launching the ID sub-brand. Furthermore, in an attempt to put as much distance as possible from the cheating emissions scandal, it will change its logo too.
Set to be revealed at the 2019 Frankfurt Motor Show in early September, it will symbolize the new brand design and will launch under the ‘New Volkswagen’ motto. The logo will be “bolder and more colorful”, with a 2D design, the company explained without providing any more details about it. Still, CarScoops understands that it will continue to mix the V and W letters in a similar and instantly recognizable layout.
“Volkswagen has taken and implemented bold decisions in almost all areas of its activities. The comprehensive rebranding is the logical consequence of our brand’s strategic reorientation”, said Member of the Board of Management for Sales, Marketing and After-Sales, Jurgen Stackmann. “I am very proud of what we have achieved: ‘New Volkswagen’ has a presentation that is powerful, fresh, positive and attractive.”
Part of the ‘Transform 2025+’ strategy adopted four years ago after the Dieselgate scandal erupted, the logo will be implemented at the brand’s locations and dealers in Europe first, followed by China in October. At the beginning of next year, it will be used throughout the Volkswagen apparatus in North and South America, as well as other global markets. Overall, the automaker will implement it in 171 countries, at more than 10,000 facilities, where it will replace about 70,000 old logos.
On a related note, the German brand will have a new sound logo as well that will replace the former brand claim. Furthermore, it will have a female voice in the future.
Coinciding with the presentation of the new logo, VW will introduce the ID.3 electric hatchback in Frankfurt.