Last week, Volkswagen of Brazil confirmed plans for a new crossover dubbed the ‘Urban Coupe’, which is set to be unveiled next spring before going into production at the Anchieta plant in the same year.
The German automaker will also build this new model in Europe come 2021, giving global markets the chance to welcome yet another reasonably practical sloped roofline crossover to their shores – at least that’s what the teaser image suggests.
Aside from what it is and what it’s overall shape might look like, there isn’t much else we know about the ‘Urban Coupe’, other than the fact that it’s based on VW’s MQB platform and that it is 100% developed in Brazil.
“For the first time in our history we will be offering our very own vehicle concept on the international market, and sharing design, technology and know-how from Brazil with the world,” said VW Latin America CEO, Pablo Di Si.
VW will have invested no fewer than seven billion BRL (1.5 billion euros) in Brazil, between 2016 and 2020, for the development of new products, digitalization and technological innovations, while also attempting to strengthen the development of local products for both South American customers as well as ones across the globe.
“The internationalization of Volkswagen began 60 years ago with construction of the plant in Anchieta, Brazil. South America has been an important market for Volkswagen ever since. We are strengthening our regionalization strategy with these investments,” said VW COO, Ralf Brandstätter.
Under its current strategy, VW has launched a product offensive with 20 new models for Brazil, which is identified as a key market in the region.