Bugatti Is Seeking “Sexy Funding” For Its Upcoming Four-Seater

After becoming the first manufacturer to break the 300-mph barrier and selling almost all 30 examples of its $3.9 million Chiron Super Sport 300+ limited edition, Bugatti is now ready to add a second model to its lineup.

Bugatti President Stephan Winkelmann admitted in an interview with Bloomberg that there’s a new model coming, one that could be a four-seater and be capable of “some off-road driving”, essentially describing an SUV.

The company is currently in search of funding for its new project, with Winkelmann saying that they are looking at “sexy” financing for its development. Stable-mate Porsche used a German promissory note called a Schuldschein to partially fund the development of the electric Taycan, and Bugatti is looking at similar ways of funding.

Also Read: Bugatti CEO Says SUV’s Design Is Complete, Project Still Awaits Green Light

Demand for ultra high-end hypercars remains as strong as ever, a fact that was clearly proven during a dinner held at Bugatti’s headquarters in Molsheim, France, where nearly all of the Chiron Super Sport 300+ models scheduled for production were sold, as Winkelmann revealed.

The exec believes that a battery electric powetrain for a hypercar like Chiron would not work yet, as these vehicles still need internal combustion firepower. A hybrid-electric setup makes more sense to him in a less-expensive, $1 million daily driver and thinks that “there is still a lot of time for internal combustion engines”.

The Chiron Super Sport 300+ features an extended and aerodynamically optimised body and a more powerful 8.0-liter W16 engine with 1578 HP (1600 PS). The longer rear end reduces aerodynamic stall by over 40 percent compared to the standard Chiron, and when combined with the rest of the aero upgrades, makes the Super Sport 300+ capable of travelling at speeds beyond 261 mph (420 km/h).

A prototype of the Chiron Super Sport 300+ achieved a top speed of 304.773 mph (490.484 km/h) at VW’s Ehra-Lessien track. Production cars will, however, come with a top speed limiter, but the company hasn’t decided yet at which speed it should be set. Customers will be reportedly given the chance of removing that limiter, as well as add a roll cage to their hypercar.

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Rendering Credits: Peisert Design

  • Belthronding

    nobody wants to see another (let me tell each of them) touareg,cayenne,bentayga (ZzZzZz omg i felt a sleep,any way), q7,urus derivative F anymore. pls winkelman do not let that happen again this time with bugatti.

    • Bash

      You can’t top what you just said, This is exactly what it is or what it could be, another version of a version of another version of basically a Volkswagen Touareg.

    • Stephen G

      How selfish can you be…do you how much money Winkelmann would make if he slapped a Bugatti grille on another version of the Touareg?!

      • Mike anonymous

        You do (and not simply yourself, but everyone else) realize that the vehicle would be limited production. Bugatti knows that be it an SUV or a Sedan, they will sell every one. They can set the price, and they know how many in total will be made.

        This is why the argument to build a vehicle of this caliber is such a topic; due to the fact that they will ‘only’ make a set amount of money, the same amount if they were to make a sedan. They know how many will be made, they know how much it will cost, therefore they know how much money they will make in total, most companies are want to increase profits by creating an SUV, but Bugatti already knows, how much they will make.

        Also consider they already have a sedan that has been developed (in terms of engine, engineering, body, etc.). The Sedan is still the more likely of the two to be built considering they have already spent resources to develop one. (Right now all they are doing are releasing ‘rumors’ to gain the publics’ and future-customers’ opinions, so they can then make a decision)

        The Point being; Due to the fact Bugatti knows they will make a return on their product, and they know how many will be made and sold, They are able to determine a price. The Profits will be the same wether they build an SUV or a Sedan (it simply depends on the cost to manufacture and the price of the vehicle itself).

        P.S. (Know that I am not directly speaking to you @67Stephen:disqus, more so to everyone else who is here or will be here to see it/this.).

    • Andrewthecarguy

      I am for it. Bugatti designers will make it look stunning, unlike Bentley designers.

      • Belthronding

        looking stunning is not the only key factor to be uniq.
        i am sure they make something appealing but does it make next bugatti a real bugatti?

    • enthusia

      I doubt they’re going to develop a separate platform exclusively for Bugatti, which is already an endless money pit, only to sell 200 suvs a year. The whole point of them making an SUV is to increase profits. It’s going to share a platform with other VAG products regardless.

      • Belthronding

        term of exclusivity should contain some uniqness if you just sell few hundreds of products.
        but in VAG ,exclusivity term ended up being like a clickbait,you think it’s going to be different than others but you ll find nothing but another VAG product version.

    • Dude

      They might give it a bespoke platform. Otherwise idk why they’d be seeking extra funding.

      • Belthronding

        exactly ,totally agreed

      • Mike anonymous

        Yes it would be a bespoke platform. They already developed a platform for a sedan, but they would need to develop a completely new platform for the SUV (as Bugatti generally will create a new platform for every new vehicle they make (not including special editions, or coach-built models)).

        Do note that Bugatti has never made more than a singular vehicle-type at a time, and have only released 3 vehicles (Chiron, Veyron, and EB110) over the course of the last 30+ years).

        Since they already have a platform for a sedan, and one for a sports-car, to make one for an SUV they would need funding (either from VW or an outside source, if they did not have the resources already).

        (Apart from that, In my personal opinion, if they need outside funding, then; Then VW likely does not see the business case to produce another platform.)

      • Scenic Highways

        In the immortal words of Andre the Giant, “I don’t think that word means what you think it means”. “Bespoke” means something custom made to the specifications of a particular customer. It doesn’t mean either high-end or unique. Bespoke in the automotive world usually refers to custom coachwork bodies put on top of, or around a platform (in unibody speak). Being the common or root foundation of an automotive product, a platform is nearly impossible to be “bespoke”. The term has also traditionally referred to custom products built on a high quality base, built or authorized by a respected manufacturing firm. Coachwork bodied Rolls Royces or specially stocked and engraved Holland and Holland Shotguns are examples of bespoke items. A chopper made out of salvaged and aftermarket parts by a customizing shop wouldn’t be.

  • Perry F. Bruns

    Sexy funding? I mean, all money is sexy. Is he talking about money delivered by Christina Hendricks?

    • SteersUright

      Was also curious about what was meant by that term.

  • I DON’T KNOW ANYTHING ABOUT PEOPLE WHO BUY MULTI-MILLION DOLLAR CARS BUT I DOUBT THEY ARE BRAND LOYALIST. IT’S NOT LIKE BEING A “CHEVY GUY”, THEY PICK AND CHOOSE THE BEST.

  • JRP

    Bugatti didn’t originally start out as a company making hypercars, they made luxury car. I don’t find it weird for them to have a sedan and/or an SUV in their upcoming lineup. It would be weird if a company like Koenigsegg did.

    • SteersUright

      A $1m SUV makes perfect sense for them in this ultra-rich world.

  • SteersUright

    The Chiron is so heavy already, why not just make it a hybrid? Let the torque accelerate you like crazy and the big ICE take over from there. Isnt a LaFerrari a hybrid? Its certainly seems none the worse for it. Probably something Im missing, not being an engineer. Can’t you just properly gear a torque-rich electric motor to hit crazy high speeds?

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