Bugatti CEO Says SUV’s Design Is Complete, Project Still Awaits Green Light

Bugatti has been going back and forth regarding the launch of an SUV, and the latest info, coming from CEO Stephan Winkelmann himself, isn’t that enlightening as to whether or not they’re going to make it.

In a sit-down with AutomobileMag, Winkelmann confirmed that the design of the SUV is complete. However, the board of management has yet to approve it, despite receiving positive feedback from potential customers.

“The design is done”, said Winkelmann when asked about the fast SUV. “Some potential customers have seen it, and they liked it. One or two influential people in Wolfsburg were complimentary about it. But at this point, there is no budget and no decision.”

Also Read: Chiron’s Top Speed Run Is Not A Priority, Bugatti CEO Says

So, why did they choose to go down the crossover lane instead of, say, a super saloon or a hypercar with an electrified powertrain? “Because crossovers are in strong demand. So far, nobody is doing a high-performance, high-end luxury CUV. Because of the battery situation, it’s too early for an electric hypercar”, Winkelmann explained.

“Having said that, the more generously packaged CUV would almost certainly be battery-powered. With the Galibier Concept, Bugatti has in 2011 demonstrated that a super luxury sedan is compatible with our portfolio. But time has moved on, and I’m skeptical that a sedan can generate enough volume in today’s commercial environment. After all, we’re not talking 100 cars a year here, but 600 to 800.”

The SUV isn’t the only big news from Bugatti, who might also decide to build a meaner version of the Chiron to crack the 500 km/h (311 mph) barrier.

In spite of previously denying a top speed run or the development of the rumored Chiron SS (SuperSport), Winkelmann admitted that “it is still a possibility”. However, “there are quite a few ifs involved, like if someone is willing to supply suitable tires, or if the return on investment meets the target.” They won’t turn to electricity for the extra power, though, at least not now.

What the future holds for the Chiron is still unknown, but some sort of evolution is being planned. Bugatti’s CEO left the door open for a number of options, including more power, less weight and new body styles. The only thing that’s certain is that it will stay with us for quite some time, as “we may stretch that cycle via an interim update”.

A drop top version isn’t being ruled out either, although “if the roof must come off, this can only be done properly, with a reengineered and much stiffer monocoque”, said the exec. “So, let’s wait and see.”

more photos...

Renderings via Sajdin Osmancevic on Behance

  • Craig

    Did I black out? Is it April 1st already?

    • Ben

      Told you eating that many nachos was a bad idea.

  • Puddingpopper

    I wish rich people said enough is enough with SUVs: “Give me a Galibier!”

    • Gaugabuck

      I really wish they had made that car. It was the most beautiful sedan concept I’ve ever seen or any they’ve ever buil .

  • exeptor

    So basically no news here.

  • nellydesign

    Bullshit. No car design ever gets to the “complete” stage without getting the green light. They may have a visual theme they want to pursue, but you can’t get to the feasibility and engineering stages without huge investment, and that doesn’t come without a green light. And those stages don’t ever come without compromising the original design theme to some extent, because design themes are rarely feasible and production ready right off the bat.

  • Loquacious Borborygmus

    Renderings via Sajdin Osmancevic on Behance

    He’s on something , that’s definite.

  • GreenPat

    “So far, nobody is doing a high-performance, high-end luxury CUV.“

    Lamborghini Urus, Aston Martin DBX and Ferrari Purosangue are just figments of the imagination. Wish they were but no such luck.

  • sidewaysspin

    That one isn’t half bad.

    • Bo Hanan

      I was onboard until the rear end came around.


    • SteersUright

      If there are buyers lining up, why would it be enough? Every rich person clearly wants an ultra SUV in their garage these days.

  • baofe

    Just so people know, the pictures they use on this article ARE NOT FROM BUGATTI. The render is done by an individual with no relation to Bugatti. Not stating that anywhere in the article except for a tiny line near the bottom is somewhat misleading.

    • OdysseyTag

      Agreed, to put a headline saying “design complete” with an unrelated render is just baiting misinterpretion. Why not just show the Chiron, a close up of the Bugatti badge or better yet Mr Winkelmann himself.

  • Six_Tymes

    Whats with the rear end looking like the Predator mouth?

  • Big Black Duck

    if this comes out like the photos …it will be the Ugliest thing ever built…finally the Aztek and Multipla can RIP

  • SteersUright

    That render is revolting. Surely, it cant possible look like that?!

  • GreenPat

    You do realize the image above was not designed by anybody related to Bugatti. It’s just some random persons artwork.

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