Jaguar Land Rover Engineering Boss Suggests Large Electric SUVs Don’t Make Much Sense

Jaguar Land Rover is embracing electrification, but it appears the company isn’t fully committed to electric vehicles.

While Jaguar already has the I-Pace and is working on an electric XJ, Land Rover doesn’t offer an electric variant and an official suggested they might not make much sense in certain applications.

Speaking to Auto News Europe, Jaguar Land Rover’s engineering boss said “The larger the vehicle, the larger the aero challenge.” Nick Rogers went on to explain, “If you’re not careful, you end up with such big batteries and you make the vehicles so heavy that as you race down the autobahn the range disappears.”

2019 range rover ingenium mild hybrid 3

That’s an interesting take, but it hasn’t stopped other companies from working on electric crossovers and SUVs. Besides already introduced I-Pace, Model X, E-Tron and EQC, a number of other electric models are on the horizon including the Bollinger B1, Rivian R1S and Ford’s Mustang-inspired crossover.

While Rogers doesn’t think electric powertrains are ideally suited for large crossovers and SUVs, he did said fuels cells could be “something to look at.” Of course, FCVs aren’t without problems of their own.

Among the issues are a lack of infrastructure and emissions created for hydrogen production. The latter can be fixed by using renewable energy, but the lack of refueling stations has been the industry’s “chicken or the egg” dilemma for decades.

Despite those issues, Rogers billed hydrogen as “fantastic” and noted FCVs offer quick fill-ups which aren’t too dissimilar from topping off your tank with petrol or diesel. Whether or not Land Rover goes the hydrogen route remains to be seen, but Auto News Europe noted the company appointed a new head of hydrogen and fuels cells earlier this year.

  • Bill Nguyen

    Large SUVs don’t make sense, period. Too big, too heavy, too pointless.

    • McFly

      Thanks, I was going to write exactly that.
      There’s no sense in wasting energy, no matter where you get it from.

    • Matt

      Same with big houses. People should all live in small, efficient living spaces.

      • Bill Nguyen

        Eventually we’ll all have to live in tiny pods, so don’t worry ???

    • Mike Sinyaboot ©

      Hahahahhaha. Not everyone enjoys driving a 25 year old Miata with 100 HP and a shiity aftermarket exhaust. You can’t force hundreds of millions or consumers to only like your terrible taste in cars.

    • europeon

      Greta? Is it you?

    • Stephen G

      Right! Why can’t you take your 20′ boat, wife and three kids to the lake in your Mitsubishi Mirage.

  • Stephen G

    Aren’t Tesla, Freightliner, Volvo and Cummins developing electric semi tractor trailer trucks? What about Rivan? Is JLR saying these don’t make sense?

    • Mike Sinyaboot ©

      Uhh, those trucks have no problem with adding tons of weight in batteries. Land Rover does not think it makes sense to have a 10,000lb SUV. Also, those electric semis will be short range haulers as it would be laughable for them to transit long hauls.

      • Cobrajet

        They can only go on long hauls if there are overhead lines on the motorways.

      • Stephen G

        What!? The Rivan weighs 10,000 pounds! Holy $hit!

  • TheBelltower

    Unless you have the aerodynamics to match with the EV drivetrain, it doesn’t make sense. It really doesn’t make sense with gas either, but it’s easier to live with as an ICE vehicle. Once the battery tech surpasses what an ICE can achieve, it’ll make more sense for a rolling box to be an EV.

    • Mike Sinyaboot ©

      Battery tech will never come close let alone surpass what an internal combustion engine can achieve. There is simply too much energy per gallonlitre of gasoline. That is why ICE vehicles are going to be around for a very long time.

      Also, it is likely that battery tech will not advance that much more than what we have today. The laws of thermodynamics simply won’t allow it.

      • TheBelltower

        “640K is more memory than anyone will ever need on a computer,” Gates

        EV’s already surpass gas vehicles in many ways. Battery density needs to continue to improve, and technology limitations will change. Everyone is wondering what will happen with Tesla’s purchase of Maxwell. Though I agree that ICE vehicles will be around for a very long time.

      • Cobrajet

        Battery is no better than Steam.

  • europeon

    Wait… A $300k LWB Range Rover SVAutobiography P400e doesn’t make sense? NO!
    UMPOSSIBEL!!!

    • Stephen G

      A $150K Autobiography makes no sense.

  • Sébastien

    Of course, Why would they admit being late…

  • Cobrajet

    Fuel cell cars are still electric cars.

  • JqC

    Another Tesla advantage is essentially being stated here. The critical issue is that a large SUV can work as a battery EV, but it needs to be aerodynamic. The head of the company known for decades for delivering rolling bricks to its customers is simply saying that ‘their’ styling does not work well with efficiencies for EVs. That’s all. Dedicated start-up EV companies do not have to be constrained by 20th century styling, and can design an SUV or a pickup that is actually truly aerodynamic. Let us all take a deep breath at this point, and await the Tesla Pickup Truck.

    • Stephen G

      “Aerodynamics” only works after 88 k/h. Just because it’s a “rolling brick” doesn’t mean it’s not aerodynamic.

  • i dunno LR, you get rid of the engine you get rid of like 75% of your brands issues.

    at the already insane premiums you charge you could very well absorb the costs of electrification on your off-road capable rich groceries getters

  • Deckard_Cain

    Yeah sure. If Jaguar wants to build the network of hydrogen charging stations…

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