Land Rover Defender Inspired INEOS Grenadier Pushed Back To 2021, Will Be Built In New UK Plant

We haven’t heard much about Projekt Grenadier lately, but INEOS Automotive has confirmed the model will be built at a brand-new manufacturing facility in Bridgend, South Wales.

The plant is already under construction and the first models are slated to roll off the assembly line in 2021. The facility will eventually employ up to 500 people and INEOS Group Chairman Sir Jim Ratcliffe said “The decision to build in the UK is a significant expression of confidence in British manufacturing, which has always been at the heart of what INEOS stands for.”

Despite all the patriotic chest beating, the SUV’s body and chassis will be produced approximately 780 miles (1,255 km) away at a plant in Estarreja, Portugal. That facility will apparently be operated in “conjunction with INEOS’s European supply chain partners.

Also Read: Projekt Grenadier SUVs To Use BMW Engines, Promises “No-Frills Utilitarianism”

Speaking of European partners, the model will use BMW-sourced petrol and diesel engines. There’s no word on which particular engines, but INEOS has previously said BMW’s TwinPower Turbo units are “famed for their world-class blend of durability, performance and efficiency.”

While the company still hasn’t shown the upcoming SUV, INEOS did confirm it will be called the Grenadier. The name was selected as part of an online poll and it’s fitting as the model was conceived at the Grenadier pub and has been previously known as Projekt Grenadier.

The Grenadier is behind schedule, but INEOS Automotive CEO Dirk Heilmann said “We are progressing well with the design and engineering work, as well as our marketing and distribution plans.” He went on to say the company plans to share more information about the model in the months ahead.

Regardless, the Grenadier draws inspiration from the previous-generation Land Rover Defender and promises to embrace “no-frills utilitarianism, complete purity of purpose, unquestionable authenticity and ultimate engineering integrity.” As a result, it’s slated to ride on steel ladder frame and have a towing capacity of 7,716 lbs (3,500 kg).

The model will be offered in a variety of markets including Africa, Australasia, Europe and the United States.

more photos...
  • Mark Hawthorne

    This project is going to go down in history as the most costly vanity project of all time. None of the senior management has ANY automotive experience and INEOS’ money has all been made from chemicals and oil – they have no experience of engineering, designing, manufacturing or selling anything to the public. He may be Britain’s richest man but not from making cars. No one with any sense starts a car company and spends $1b doing it. Look at Apple – even they knew that making a car was doomed to failure and they had some real expertise on board.

    So the guy likes the old Defender, tries to buy the rights to it when it went out of production (though why no one knew as even Land Rover couldn’t keep it legal or build it profitably) then when they said no he set out to design a rival. Ladder chassis and beam axles? Rugged off-roader? Oh yes we’ll put a highly stessed turbo BMW six cylinder engine in it – that’ll give people confidence it’ll get across the desert no a low tech, low stress four cylinder like Toyota. It’s a whole heap of madness. How you make money making 25000 cars at $35000 while amortising $1b of investment is hard to fathom. If he can do it, Randall is clearly a good enough car guy to run GM or VW.

  • Smith

    So the Welsh portion of the project is just a final assembly facility and Portugal will do most of the work and will do final assembly if there is a no deal BREXIT, in the short term. No real logic to having 2 facilities to produce a vehicle that will cost twice as much as the original and has a global customer base of maybe 50,000, but sales potential of maybe 25,000. Would love to see the business plan on this one, sounds a little like the Tesla model, non-existent.

  • Porkopolis

    Grenadier better come with a MK19…

VW Group Denies Report It Intends To Sell Off Lamborghini Or Take It Public

According to the report, the German group wants to free up resources for EVs and focus on its VW, Audi and Porsche brands.

McLaren 620R Is A GT4-Inspired Supercar That Can Legally Roam The Streets

The 620R seems to be the most track-focused model in McLaren’s Sports Series range, upstaging even the mighty 600LT.

Isuzu Previews Futuristic FL IR Truck With Autonomous “Platooning” Function

The tech allows one truck to act as the leader in a convoy and others to follow, react and adapt to its movements.

Remember That 3D-Printed Aventador Replica? Well, It Actually Runs!

The Lambo replica is powered by a twin-turbocharged, 5.7-liter Corvette V8 and its bodywork was created by just three cheap 3D printers.

Five Years After Its Recall, A Defective Key Is Still Present In Camaro’s Parts Catalog

The key in question was first recalled by General Motors in June 2014, yet an employee discovered it was still available as a replacement.

2020 BMW X6 M Cabrio Answers A Question No One Asked In The First Place

Good thing BMW has no plans whatsoever of building such a thing, because…. well, it just doesn’t make sense.

1,200 HP Jeep Grand Cherokee SRT8 Makes The Trackhawk Seem Puny

It may be seven years old, but this wildly modified Grand Cherokee is one of the craziest Jeeps out there.

Olympic Athlete Runs In A Bubble Filled With Hyundai Nexo’s Exhaust Flow

The Nexo’s exhaust emits water and 99.9 per cent filtered oxygen – or else the runner would suffocate.

Lunaz Breathes New Life Into Classics With Electric Power And Modern Gear

After a full restoration process, the old mechanical parts are ditched in favor of all-electric powertrains and tech like Wi-Fi .

Totally Burnt Out Ferrari 458 Spider Is Unrecognizable, Yet Up For Sale

Nothing in this pile reminds us of a 458, as it’s been completely destroyed, but someone has decided to put it up for auction.