VW Wants ID.4 To Cost The Same As A Tiguan

Volkswagen is gearing up to launch its first U.S.-bound vehicle from its new EV family, the ID.4, and the company’s U.S. chief executive has suggested it could carry a similar price tag to an equivalent ICE-powered crossover.

Green Car Reports had the opportunity to speak with Scott Keogh about the vehicle at the Frankfurt Motor Show who stated he wants to see apples-to-apples pricing with the Tiguan that’s similar in size to the ID.4.

“Our goal is to make the comparison to a comparable internal combustion car—for example, versus a Tiguan,” he said, “When I can put these two apples to apples. I think that is positioning it for the masses.”

Also Read: VW ID.4 Crossover To Be Unveiled In February

Prices for the Tiguan start at $25,290 in the U.S. and there’s absolutely no way the ID.4 will start at that mark. However, prices for the Tiguan SEL Premium R-Line 4Motion do top out at $39,890 and there’s certainly a chance the ID.4 could be priced right around that mark in base specification.

Keogh indicated that the possible pricing he suggested for the ID.4 could factor in more than just the MSRP after being quizzed about whether it would include the federal EV tax credit. “These are all things we’ll get to and I think I would include the price of ownership and all that.”

If the VW ID.4 does start in the low-$40,000 mark factoring in tax credits and potential gas savings, that would put it right in line with the entry-level Tesla Model Y Standard Range that is expected to start at $39,000.

Volkswagen plans on unveiling the car in February 2020.

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  • Willzyx

    If they manage to price it at $35k or below for base model, that will be a huge win for them and for electric cars in general.

  • designer_dick

    If they can bring it in around the price of a mid-high spec Tiguan, and the range is decent, then I can see quite a few potential customers being swayed by the cheerful, curvy looking ID.4 rather than the miserable, rather rectalinear Tiguan.

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