2020 Ford Puma Enters Production, Is Expected To Become A “Huge Success”

Ford has kickstarted volume production of the all-new Puma subcompact crossover at its plant in Craiova, Romania.

The first Puma models rolled off the assembly line on October 8 following a €200 million ($220 million) investment at the facility and the hiring of an additional 1,700 staff to support production of the new vehicle. This takes Ford’s total investment in Craiova to almost €1.5 billion ($1.65 billion) since 2008.

Packing 48-volt mild-hybrid powertrain technology, the Puma becomes the first hybrid vehicle to be manufactured in Romania. The Puma’s production debut also marks another milestone for the Craiova plant, which builds two vehicle lines in parallel for the first time: Puma and EcoSport.

Also watch: Ford Europe Talks New Puma Design, And We’re All Eyes – And Ears

The new Puma is among eight electrified vehicles that Ford is bringing to European markets this year. Earlier in 2019, the carmaker announced that every new Ford passenger vehicle nameplate will include an electrified option – either a mild-hybrid, full-hybrid, plug-in hybrid, or all-electric.

Besides the Puma EcoBoost Hybrid, the list of electrified models launching this year in Europe includes the all-new Kuga Plug-In Hybrid, Explorer Plug-In Hybrid, Mondeo Hybrid Wagon, as well as mild-hybrid and plug-in hybrid versions of its Transit Custom, Tourneo Custom, and Transit vans.

Back to the 2020 Puma, it is available to order across Europe now with two versions of the 1.0-liter EcoBoost mild-hybrid powertrain with either 125 PS (123 hp) or 155 PS (153 hp). Depending on the market, the crossover comes in Titanium, Titanium X, ST-Line, and ST-Line X trim levels, with prices starting from £20,845 in the UK and €23,150 in Germany for the base Titanium model.

All models offer a maximum load space of 456 liters (16.1 cu ft) including the MegaBox which eliminates the spare wheel. The crossover is available with technologies including Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centering, as well as premium comfort features such as lumbar massage seats.

Ford of Europe president Stuart Rowley and the new Puma

“New Puma represents the next chapter in Ford’s human centric design philosophy that is elevating the quality, technology-rich and fun-to-drive DNA of the Ford brand in Europe. I have no doubt that Puma will be a huge success across Europe,” said Ford of Europe president Stuart Rowley.


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  • Ben

    I’m loving those Ford GT inspired headlights!

  • charlotteharry57

    I hated the look at first, but now it’s growing a bit on me. Looks like a mini-me Escape. Probably should be sold in the US, replacing the EcoSport. BUT, not only in hybrid versions.

  • FordMopar

    It would be a huge success….. in AMERICA! Get rid of that god forsaken EcoSport!! Fkin laughable joke of a car.

    • Ben

      Completely agree.

    • designer_dick

      Pricing could be a headache in the US, as it was primarily designed to cater for European tastes, which lean toward a higher base price than American consumers would be willing to pay for a mainstream small crossover.

      • FordMopar

        People are getting in higher trim level of any Ford cars and trucks and SUVs. I think it’s gonna be ok. Add some rebates on the hood, run some good lease programs. It would definitely make up the lost of Focus in the lineup. It’s almost like a car but slightly lifted to satisfy everyone who likes small CUV

    • Dennis Scipio

      We get it already, you hate the EcoSport.

    • Merc1

      Yeah the Ecosport is just JUNK.


    • jonas demuro

      Not sure why we are not seeing this in the US. The Ecosport is too small for the US market, and the engine quite lackluster. This new Puma is a major advance compared to the Ecosport, and frustrating it so far looks European only.

  • Johny Bravo

    looks like 500x after hard infection – Romanian fever – blehhh

  • U8INIT

    Ford is giving me working mans Porsche…

  • europeon

    I love what they did at 1:57 in that video. Never forget communist past and the envy Romania had over Chinese and North Korean parades.

  • Thetruthísntalwayspopular

    I think it will sell, but personally I find the styling very disappointing. It looks like a startled owl. It is however, much better than the ecosport. But in a crowded market, there are better options imo. The new Focus also misses the mark by a wide margin.

  • darex

    As I recall…

    (Just being funny, But maybe Ford should preemptively recall them all, as they come off the assembly line?)

  • MarketAndChurch

    Looks really premium in silver, that blue really distorted my view of this car but seeing it in another color, it looks just perfect.

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