Watch Out, Alfa: Lancia Launches Ypsilon Monogram Edition In Italy

Earlier this year, everyone who knows a thing or two about cars was stunned to learn that Lancia outsold Alfa Romeo in the European Union in the first six months of 2019.

Yes, a brand reduced to a single market (Italy) and a single eight-year-old model (Ypsilon) sold more units in Europe than the Alfa Romeo brand in which parent company FCA poured massive amounts of money to turn it into a credible rival for Germany’s big three premium carmakers.

Now, we don’t know whether Lancia will end the 2019 calendar year ahead of Alfa Romeo in Europe or not, but the maker of the Giulia and Stelvio should be worried. The reason (and we’re not even joking) is that Lancia has launched a new Ypsilon special edition model called Monogram, which should help further boost sales in Italy.

Also read: Get A Look Inside At FCA’s Incredible New Alfa Romeo, Fiat And Lancia Heritage Museum

The umpteenth special edition Lancia Ypsilon takes its name from the letter “Y” which has been turned into a monogram featured everywhere on the car. Offered in an exclusive color combination of light gold and black, the Ypsilon Monogram introduces the letter “Y” as a graphic sign representing the car’s signature. The monogram can be seen on the alloy wheel centers, B-pillars, and rear screen, as well as on the headrests.

Other unique features include the A-pillars which gradually change color from black to light gold as they join the bonnet, plus gloss black trim – including inserts on the upper and lower grilles, door handles, alloys, mirror caps, and rear bumper.

Inside, the Ypsilon Monogram gets new fabric upholstery with light gold leather accents and stitching. The special edition model also brings upgraded standard equipment including a DAB audio system, Uconnect infotainment system with 5-inch touchscreen, air conditioning, leather steering wheel, power-adjustable side mirrors, rear parking sensors, and fog lights.

The engine lineup stays the same and includes a naturally aspirated 1.2-liter Fire Evo II gasoline engine rated at 69 PS (68 HP) and available in a bi-fuel setup (gasoline and LPG), as well as an 80 PS (79 HP) 0.9-liter TwinAir turbocharged two-cylinder engine running on CNG (compressed natural gas) and gasoline.

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  • Loquacious Borborygmus

    Oh dear, oh dear, oh dear.

  • Kapi19

    Lancia is dead sadly 🙁 and most likely will stay dead for decades to come

    • Tumbi Mtika

      The fact that they are outselling Alfa is therefore, very alarming.

  • Greg Richards

    What a hideous looking car it should have died long ago.

  • xrnzaaas

    They don’t even show the dashboard because it’s super outdated and even uglier than the exterior.

  • Stay positive…Hopefully their strong sales figures will result in more investment in the brand we love. If only their management had some foresight and reskined the Alfa’s with Lancia bodies just like VW do with SEAT and Skoda. Easy way to get more cars on the market.

    • Giannis Antypas

      Actually their management has had the same foresight and reskined Fiats with Alfa bodies eg Alfa romeo Mito.
      In the very old days, ie long before the VW rivals, they even reskined a Nissan (Alfa romeo Arna) and a Renault (Alfa romeo Dauphine) with Alfa bodies.
      It worked this well that Alfa has ended to its current state.

      And it never ends: it seems the Tonale too will be essentially a Jeep reskined.

      • Exactly…they know how to reskin other cars in their range…yet when they invested all that money into ‘new Alfa’ and the Giulia and Stelvio, they chose not to let any other brand use those cars as a base. They are trying to protect Alfa too much. They need economy of scale and Alfa can’t do it on their own. The new managment post Sergio will make their own changes to this stratagy. I hope that whatever Alfa do…Lancia get aversion too.

  • ZYGIUS

    There still is a Ferrari based Lancia Stratos

    • Joe

      That doesn’t count as a Lancia, since Lancia have nothing to do with the development, production, sales or marketing of it. It also requires as a base a Ferrari that has already been counted as having been sold.

  • designer_dick

    Alfa Romeo could finish the year moving fewer than 50,000 cars in Europe, which is absolutely laughable for a brand that’s had the level of investment Alfa’s seen in recent years. The brand has great potential, but FCA has consistently pursued a misguided ‘top down’ product strategy, starting with the Giulia and Stelvio, that was never going to generate significant volume. It might have given them bragging rights with the Giulia and Stelvio Quadrifoglios, but it hasn’t really done their sales figures any favours.

    The fact that they’re now being outsold by Lancia proves they should have started with a Giulietta replacement and the Tonale small crossover, both of which are likely to generate volume sales, before moving upmarket to the Giulia and Stelvio segments.

  • Tumbi Mtika

    I …Wow.

  • FCA management – Kings of Kings.

  • Mr. EP9

    Hideous and ugly. To think Lancia is hanging on by a thread in Italy in such a state is a damn shame.

  • EyalN

    If alfa romeo want to sell cars in Europe they need small cars, small SUV.
    A new mito, SUV based on the mito, even smaller than fiat 500x.
    Even BMW are selling a smaller car than the smallest alfa romeo

    • exeptor

      The new SUV (that leaked 2-3 days ago) kind of covers what you suggest.

  • Alexandro Pietro

    for domestic market ,Italians prefers small ,economic ,sustanable, not always cheap,but light,cars…are they wrong?

  • MarkoS

    I can see these running around Italy, but not much anywhere else. I had a Dedra when I was in Naples, not a bad car at all, actually drove very nicely. It is sad something couldn’t be done with Lancia before its heritage and name were so diluted. Instead of Alfa Romeo and Maserati SUV’s, FCA should have made Lancia the SUV brand.

    • Tumbi Mtika

      I’m sad because that would have been so cool.

  • PhilLC

    too little and too late…but far better than nothing.

  • xrnzaaas

    Yeah that monochromatic climate control display and 5 inch infotainment screen look very modern.

    • europeon

      It’s a small cheap car. And, FYI, Lancias are very stylish and they use high end materials. That is why they sell.

    • MP Palić

      fyi, base polo don’t even have radio

      Y is not top of the art, but it’s very good in it’s price range

  • Perry F. Bruns

    Since they’re both FCA stablemates, suggesting competition between them would be like watching two boxers who work for Don King.

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