Dodge will literally do anything to keep the current and third-generation Challenger nameplate chugging along. In a way, it’s understandable. The Challenger as we know it went into production in 2008, so it’s nearly 20 years old.
The Challenger also features a lot of variety. In the last decade, there have been so many variations, it’s almost hard to keep up, especially with those that are simply visual packages – the 50th Anniversary Edition being one of them.
Do I really need to pay an extra $5k?
Only if you want to pay homage to an iconic brand. Though if you do opt for one of these, you’ll also get a choice of high-impact paint finishes (like the new Gold Rush hue), a Shaker hood scoop for the now satin black hood, unique ‘Gold Rush’ wheels, special badges and headlights with illuminated ’50’ logos.
Other novelties include the black-wrapped roof and decklid and the satin black fuel-filler door with “Fuel” lettering – you know, in case you’re new to…cars.
As for the interior, it’s definitely not a bad place to be by Challenger standards. You get black Nappa leather/Alcantara seats (heated and ventilated) with Sepia contrast stitching (also found throughout the cabin) and embroidered ’50’ badges. Also, there is real carbon fiber trim on the dashboard, which is a nice touch.
Dodge will only build a total of 1,960 units of the 50th Anniversary Edition Challenger, with 70 examples per color for the four available specs (GT RWD, R/T Shaker, R/T Scat Pack Shaker and R/T Scat Pack Shaker Widebody). Aside from Gold Rush, the other available colors are Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green and Go Mango.
You can check out the 2020 Dodge Challenger 50th Anniversary Edition in person right now at the ongoing LA Auto Show.