Alpine A110 Offers Thousands Of Personalization Options, What’s Your Favorite Combo?

Atelier Alpine, the French performance brand’s personalization program, has taken a swing at Porsche’s Exclusive Manufaktur by launching a wide selection of customization options for the A110.

Available here, the online tool allows the new sports car to be configured in one of the 29 exterior shades that pay homage to the Alpine paint colors of the past. Unless you fancy the way-too-common black, white or silver, the racing heritage color palette has probably got you covered.

Once you’re done selecting the paint color, you will have to decide whether the 18-inch wheels look better in Vibrant Gold, Gloss White or Gloss Black, and if you want the brake calipers in Light Grey, Yellow, Vibrant Gold or Red.

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Each car customized by Atelier Alpine’s skilled operators in a dedicated zone located in the Dieppe factory, France, close to the assembly line of the modern sports car, will feature a numbered plaque that will tell enthusiasts that they’re sitting in a personalized A110.

In production since 2017, the modern A110 is offered in the Legende, Pure and A110S specs. All of them feature the 1.8-liter turbocharged four-cylinder engine placed behind the seats, which is shared with the latest Renault Megane RS lineup. In the range-topping A110S, the power plant churns out 292 PS (288 HP / 215 kW) and 320 Nm (236 lb-ft) of torque, directed to the rear wheels through a seven-speed dual-clutch automatic transmission.

The car tips the scales at 1,114 kg (2,456 lbs), sprints to 100 km/h (62 mph) in 4.4 seconds and maxes out at 260 km/h (162 mph). French pricing starts at €57,000 ($61,575) for the Pure, €61,000 ($65,895) for the Legende, and €67,900 ($73,350) for the S.