In 1969, a little over half a century ago, Nissan pulled off the covers of a car that would go on to define a genre of sports coupes — and with a new Z around the corner, it’s why this little history lesson is especially pertinent today.

Perhaps one of the greatest moments in Japanese motoring history, the unraveling took place at the Tokyo Motor Show, leaving its attendance and the rest of the world shortly after in awe. Japan was officially introduced to the Nissan 240Z —  and the rest of the world would call it a Datsun.

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The 240Z became an icon and quickly diverted the motoring world’s eyes away from its European competitors. You see, not only was the 240Z equally, or arguably more beautiful, it was also affordable. Automotive Journalist Sam Smith (no relation, I’m afraid) from Hagerty documented his recent experience in one of the earliest models of the car, and the excitement in his eyes as he drove it through a beautiful location spoke a thousand words.

Smith explains how the 240Z is still an immensely enjoyable driving experience to this day, emphasizing its reliability by stating that “they are usable classics that don’t ask a lot of you.”

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He goes on to remind us that before the introduction of the 240Z, Japanese auto manufacturing never really impressed the U.S market. Imports were perceived as insignificant vehicles until the time came for America to be introduced to the Datsun.

Today, a 240Z is a luxury to own, with a model from the 1970s in excellent condition going for as much as $55,0000 (as of January 2021 – though we’ve seen special examples go for more than double that). Despite its spike in price, the 240Z still feels undervalued if you consider the genuinely unique vintage aura, capability, and reliability it offers after 52 long years of labor. Smith concludes that this car is indeed a smart buy, as its reliability and continuous appreciation make it a truly one-of-a-kind machine.