- Tariffs have already cost Ford $800M and could hit $2B by year’s end.
- It posted record $50.2B Q2 revenue but still recorded a $36M net loss.
- US market share rose to 14.2% as demand surged for larger SUVs.
Ford has become the latest automaker to report a hefty blow from tariffs enacted by the Trump administration. In their second quarter earnings report, the company revealed the increased fees cost them around $800 million.
More: Trump’s Tariffs Are Crushing VW’s Bottom Line
That’s substantially less than GM’s $1.1 billion hit, but the damage is far from over. If everything pans out as expected, tariffs could cost Ford about $2 billion this year alone. That would be enough to pay 20,000 employees $100,000 each or, possibly, address their embarrassing recallathon.
Strong Revenue, But Special Charges Drag Earnings
Beyond the tariff toll, Ford posted record second-quarter revenues of $50.2 billion. Despite this, the company “incurred a net loss of $36 million as a result of special items.” The company chalked the latter up to a “field service action and expenses related to a previously announced cancellation of an electric vehicle program,” which presumably refers to their axed three-row SUVs.
Ford has also adjusted its full-year outlook. The company now expects an adjusted EBIT of $6.5 to $7.5 billion, a drop from its earlier projection of $7.0 to $8.5 billion. This change reflects ongoing challenges, including those tied to supply chains, shifting demand, and the broader effects of trade policy.
Despite some mixed news, Ford CFO Sherry House said they’re transforming the Blue Oval into a “higher-growth, higher-margin and more durable business – and allocating capital where we can compete, win and grow.”
Trucks, Broncos, and a Boost in Market Share
Financial numbers aside, Ford said their truck portfolio delivered its best performance in 20 years and they also set a new record for Bronco sales. The automaker went on to cite high demand for the redesigned Expedition and Navigator, while the Ranger plug-in hybrid has been “well received across Europe.” Back in America, market share has climbed 1.7 points to 14.2%.
Ford noted electrified vehicles now account for nearly 14% of U.S. sales and they’ll be hosting an event on August 11. The company isn’t saying much at this point, but revealed they’ll “share more about our plans to design and build breakthrough electric vehicles in America.”