- Nissan’s Z sports car is crushing its Supra rival in America’s sports car sales war.
- The Z has racked up over 4,800 sales so far in 2025, to the Supra’s 2,009 units.
- Both cars are miles behind the Ford Mustang, which has found 32,800 buyers so far.
We don’t know what the Nissan Z has been drinking, but we can think of plenty of cars struggling to escape the dealer lot who’d love to get some of the same tonic in their tanks. One is the Z’s arch rival, the Toyota GR Supra, which Nissan’s coupe is positively annihilating in this year’s sales battle.
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Before we get to those figures, though, let’s just remind ourselves of how things stood at the beginning of January. The full 2024 sales figures had just landed and revealed that the Z had finally overtaken the Supra for the first time, though the battle was pretty close. A total of 3,164 Zs were delivered in the US across 2024 to the Supra’s 2,615 units.
Numbers That Tell the Story
Fast forward to the beginning of October 2025, and we learn Nissan shifted 4,822 Zs in the first nine months of this year, up a staggering 121.7 percent on the 2,175 cars it moved in January to September 2024. And Toyota only registered 2,009 Supras in the first three quarters of this year, down 13.7 percent on its Jan-Sep ’24 tally.
So what’s Nissan’s secret sauce? One is its lower price point. An entry-level Z Sport comes in at just $42,970, and the Performance trim with its forged Rays wheels, LSD, four-piston Akebono brakes, Bose hifi, and leather upholstery is $52,970. But a base 3.0 Supra is $57,500, and stepping up to the Premium grade inflates the price to $60,650.
Nissan Z vs Toyota GR Supra sales
Toyota’s decision to axe the 255 hp (258 PS) 2.0-liter, four-cylinder Supra in time for the start of the 2025 model year must have cost it a few sales, but that looked poor value at over $45,000 next to the cheaper, 400 hp (406 PS) base Z anyway.
Nissan’s halo Z, the Nismo, is also more affordable ($65,750 plays $68,550) and more distinctive than its opposite number, the MkV Final Edition Supra. Unlike lesser Zs and every Supra, which give you a choice of transmission, it’s auto-only.
The 32,800 Mustangs Ford sold in Q1-3 puts the Z’s performance in context, but this is still a solid showing for the Nissan, which has already smashed last year’s sales figures with three months still to go.
The Supra also has three months to pick up a few more sales, but not many after that. It’s being dropped early in 2026, reports say, though Toyota is planning a successor.
