• Prius and Land Cruiser sales dropped sharply in September despite yearly gains.
  • Toyota Prius sales fell 27.4 percent last month versus September 2024 totals.
  • Lexus SUVs surged 12 percent, with TX up 85.5 percent and GX up 35.1 percent.

Through the first nine months of this year, Toyota and Lexus have delivered 136,357 more vehicles in the United States than they did during the same period last year. Sales of many of the brand’s popular models have jumped significantly this year, but in September, two of Toyota’s staple products experienced worrying declines, so let’s break it down.

Trouble for Two Icons

Starting with the bad news, demand for both the Toyota Prius and Toyota Land Cruiser plunged in September. Toyota sold 27.4 percent fewer Prius models locally last month, with sales dropping from 5,255 units to 3,813 units. Curiously, year-to-date sales of the Prius remain in the green, sitting a hefty 63.3 percent higher than they were last year. In 2025, no fewer than 46,777 examples have found new homes in the US.

Read: Toyota Sold Just 18 EVs In Japan Last Month

The Land Cruiser was also a notable outlier in September. Sales dropped by 29.9 percent to 2,145 units, a fall from 3,059. Much like the Prius, however, year-to-date sales are up by a huge 92.1 percent to 35,146 units compared with 18,296 last year. In September, the Supra was down 2.1 percent, Toyota sold 95.4 percent fewer BZs, and deliveries of the Crown Signia fell 40.8 percent.

Toyota Sales Surged Last Month, But Prius And Land Cruiser Crashed Hard

Momentum Elsewhere

Despite the mixed results, total sales of Toyota-branded models were up 13.4 percent to 158,959, while sales at Lexus rose 19.4 percent to 26,789. All up, Toyota and Lexus sold a combined 185,748 vehicles in September, a noteworthy 14.2 percent increase. This brings the year-to-date tally up to 1,865,876 vehicles, a 7.9 percent rise from the first three quarters of 2024.

Interestingly, demand is slipping for traditional car models from Lexus. Sales of its cars are down 3.3 percent this year to 47,434, although they did experience a slightly stronger September and rose 9.6 percent. These include the IS, RC, ES, LS, and LC. By comparison, sales of Lexus SUVs have jumped 12 percent this year to 223,141 units, led by an 85.5 percent surge in demand for the TX and a 35.1 percent spike in the number of GX sales.

Toyota Sales 2025 US
Toyota Sales Surged Last Month, But Prius And Land Cruiser Crashed Hard