• Sony Honda Mobility reveals Afeela Prototype 2026 crossover.
  • Both EVs share interior tech, platform, and design principles.
  • Afeela 01 sedan enters pre-production ahead of 2026 launch.

EV startup Sony Honda Mobility has returned to CES in Las Vegas this year with a fresh glimpse into its future, unveiling both a nearly production-ready version of the Afeela 01 sedan and a new crossover concept. The taller, more upright newcomer is called the Afeela Prototype 2026 and is set to arrive on American roads in 2028.

More: This $90K Sony Honda Lets You Play Gran Turismo Instead Of Just Living It

The two vehicles share a common mechanical platform and clearly draw from the same design playbook with broad LED light strips front and rear, a display panel built into the front fascia, and smooth, bi-tone bodywork.

Both wear their tech ambitions on their sleeves, though their overall shape leans more conventional than provocative. Still, they mark a visual step forward from the earlier Sony Vision-S 01 and Vision-S 02 prototypes that premiered at CES in 2020 and 2022.

A Cabin Built Around Screens

After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV

Inside, the crossover closely mirrors the sedan, with a dashboard lined in multiple displays and two additional screens in the rear, where passengers can dive into PlayStation games. The tech backbone is Qualcomm Technologies’ Snapdragon Digital Chassis, paired with an advanced AI agent developed in collaboration with Microsoft.

The added height should translate into better interior packaging, especially for families or anyone regularly hauling passengers. With LiDAR modules and cameras mounted to the roof, both Afeela EVs aim for Level 2+ autonomy at launch, with built-in capability to support Level 4 once regulations and software catch up.

Afeela Prototype 2026
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV

Technical details on the crossover remain mostly under wraps, though it’s expected to closely track the sedan in terms of performance and equipment.

More: Honda And Sony’s New EV Has Lost Over $360M Before Even Launching

The Afeela 01 has dual electric motors generating 483 hp (360 kW / 489 PS), , fed by a 91 kWh battery. That setup delivers an estimated 300 miles (483 km) of EPA range. Those numbers don’t sound that exciting for 2028 standards, especially when the new BMW iX3 already offers a 400-mile (644 km) range.

How Much Will it Cost?

After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV
After A $90K Sedan, Sony Honda Thinks What America Needs Now Is Another Pricey Electric SUV

Sony Honda Mobility has yet to reveal pricing for the crossover variant that will hit the roads in 2028. However, the prices of the closely-related sedan are a good indication of what to expect.

The Afeela 01 sedan will debut in a high-spec Signature launch trim at $102,900, arriving in late 2026. A more affordable Origin base model, priced at $89,900, will follow in 2027. Interestingly, even though production is based in the US, the first customer deliveries are slated for Japan in the first half of that same year.

Sony Honda Mobility