• BMW is discontinuing sales of the iX in the United States.
  • The company is instead turning its attention to the new iX3.
  • iX will continue to be sold in other global markets for now.

BMW iX sales fell 50.7% in the United States during the first quarter as dealers only managed to move 1,788 units. It appears this was the last straw as the electric crossover is being dropped in America.

In a statement to BMW Blog, a spokesperson said “Our success in the U.S. is driven by a broad and flexible powertrain portfolio that allows us to navigate a dynamic environment, while continuing to evolve our lineup. As part of this progression, we are concluding U.S. allocation of the BMW iX as we prepare for the next-generation of our fully electric vehicles.”

More: BMW’s Entry-Level iX3 Saves You Thousands, But There’s A Range Cut

The spokesperson went on to say, “We are proud of what we have accomplished with the BMW iX” as it was a “technological showcase” that pushed the “boundaries of design, manufacturing, sustainability, and circularity.” Despite the iX’s demise, the company said they’re fully committed to electrification in America and they’re turning their attention to Neue Klasse models.

The effort will begin with the iX3, which was introduced last fall. The crossover will come stateside during the middle of the year and the company has previously said the iX3 50 xDrive will start around $60,000.

It features a 112.2 kWh battery pack as well as a dual-motor all-wheel drive system developing 463 hp (345 kW / 469 PS) and 476 lb-ft (645 Nm) of torque. This enables the model to accelerate from 0-60 mph (0-96 km/h) in approximately 4.7 seconds and have an EPA-estimated range of 400 miles (644 km). When the battery is low, a 400 kW DC fast charger will be able to provide 175 miles (282 km) of range in as little as ten minutes.

Those numbers easily beat the iX, which was launched in 2021. As a refresher, the entry-level variant starts at $75,150 and has a 94.8 kWh battery pack as well as a combined output of 402 hp (300 kW / 408 PS) and 516 lb-ft (699 Nm).

This enables the iX xDrive45 to hit 60 mph (96 km/h) in 4.9 seconds, before topping out at 124 mph (200 km/h). The model also has a range of up to 312 miles (502 km) as well as a 175 kW DC fast charging capability that delivers a mere 78 miles (126 km) of range in ten minutes.