- Subaru’s WRX is having a terrible 2025, according to sales figures.
- Registrations of the hot sedan are down 35 percent in January-July.
- Solterra sales jumped 24 percent in July, and Crosstrek was up 15 percent.
Whether you’re talking singers, sports stars, or cars, there comes a time when you need to make some honest decisions about the future to protect the legend built up in the past. And having just seen Subaru’s latest US sales figures, we’re sure the automaker must be having one of those hard conversations about the WRX.
Also: Subaru Teased The Perfect WRX Then Pretended It Didn’t Exist
Sales of the WRX fell off a cliff in July, when the all-wheel drive sedan found so few new buyers it threatened to make the terminally unloved BRZ look popular. The coupe was still by far the automaker’s least popular model with only 222 registrations (down 18.1 percent), but the way the WRX is going, the BRZ might soon have some serious opposition. WRX sales dropped 66.6 percent, falling from 1,369 to only 457 units.
A Downward Trend, Not a One-Off
And these figures aren’t mere blips; they’re part of a real trend, though they are even worse than the model has experienced in previous months. January-July figures show the WRX is down 35.4 percent to 6,888 units. Over the same period, the BRZ actually grew its sales by 11.9 percent, albeit to only 1,887.
The 271 hp (275 PS) WRX still reviews well and comes with a manual transmission as standard, plus the all-wheel drive traction that many of its rivals lack. But the general consensus seems to be that it’s lost the wicked streak that made us love it in the first place, and even some Subaru bosses admit the brand has become too boring.
Cars like the Toyota GR Corolla offer more power, faster zero to 60 mph (97 kmh) times, and don’t cost much more, and these days, there’s no opportunity to upgrade from a WRX to an STi model if you have the hunger for more horses.
Subaru’s Ascent is also on the descent, its sales falling 28.7 percent in July and 23.9 percent year-to-date. And Impreza registrations slid 7.9 percent last month, although they were only down 0.7 percent in the first seven months of 2025. The model just got more expensive for 2026, so don’t expect it to fly out of showrooms in the run-up to Christmas.
Some Bright Spots Elsewhere
But Subaru execs will have found plenty of other stats to put smiles on their faces. Solterra sales were up 23.9 percent in July, the Forester climbed 11.3 percent, and Crosstrek demand boomed to the tune of a 15.1 percent uplift. Overall, Subaru’s US sales climbed 4.5 percent in July and edged up by 0.5 percent in January to July.
Do you think Subaru should call time on the WRX? What would you do to turn around the fortunes of this once-great badge?
Subaru sales US
Subaru/Carline
